Marketing Report


LiveRamp announces identity integration with AWS to increase marketing interoperability

14-05-2024 | 10:20:00
LiveRamp’s  identity resolution capabilities now support additional identifier types and are available natively within AWS Entity Resolution.

Amazon Web Services named official generative AI provider The Deutsche Fußball Liga

04-04-2024 | 09:53:22
The Deutsche Fußball Liga (DFL) and Amazon Web Services (AWS) have announced an expanded, multi-year collaboration to build upon their game-changing work together, which began in 2020.

Amazon plans ad-supported tier on Prime Video

02-04-2024 | 10:07:00
The move comes as the company looks to expand its ad business and generate more revenue from entertainment, according to people familiar with the situation.

Television New Zealand enhances personalized advertising with AWS Clean Rooms

25-03-2024 | 08:20:00
AWS Clean Rooms is an analytics service that helps companies across industries like advertising, media, and financial services more easily and securely collaborate on and analyze their combined customer datasets—without sharing or copying one another’s underlying data.

Loop Media migrates its platform infrastructure to Amazon Web Services

11-03-2024 | 10:10:00
The company leveraged the AWS Startups program, which focuses on helping startups succeed by offering a broad range of infrastructure services, programs, and events to support startups as they launch, grow, and scale.

MediaGo partners with Amazon Publisher Services to boost the revenue potential of publishing partners

25-01-2024 | 07:15:00
Powered by deep neural network technology, MediaGo provides services to over 10,000 global advertisers.

Dentsu extends partnership with AWS to scale GenAI innovation for brands

24-01-2024 | 07:42:10
Dentsu’s AI strategy, to provide safe and pervasive use of tools across the global business for the development of both client-ready products and operational innovations, is already yielding impactful results.

Accenture and AWS collaborate to help clients accelerate adoption of Amazon Q’s advanced generative AI technology

22-01-2024 | 09:00:00
Generative AI shows incredible promise in transforming software development and application modernization.

LG empowers global creative community with AWS Generative AI

15-01-2024 | 10:20:00
The new captioning solution uses LG AI’s EXAONE, a 300-billion-parameter, multimodal foundation model (FM) that creates more accurate and relevant content for worldwide customers across industries like advertising, fashion, and retail.

Triton Digital announces integration with Amazon Publisher Services for interactive audio ads

12-01-2024 | 07:17:00
This integration enables Amazon Ads’ unique interactive audio ads on Alexa-enabled devices to appear across shared APS and Triton Digital publishers, delivering an engaging advertising experience to listeners and enhanced inventory monetization to publishers.

GroupM partners with Amazon Ads to co-develop marketing cloud maturity framework for advertisers

10-01-2024 | 09:12:37
Available to GroupM clients, the custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

Amazon's Christmas ad campaign celebrates friendships

21-12-2023 | 10:01:00
The advert tells the story of three life-long friends reviving the joy of their youth atop a snowy hill, proving that joyful moments are made even more special when they’re shared.

[Column] Michiel Frackers: OpenAI gives Google, Amazon and Apple a hard time and Elon Musk had a tough month

04-12-2023 | 06:02:00
Over a hundred million people use an OpenAI service each month, and annualized revenue is over $1.3 billion, a first step toward possible market dominance.

Leonardo.Ai generates 700 million ai images in less than a year on AWS

28-11-2023 | 07:05:00
Amazon Web Services (AWS), an company, has announced that Leonardo.Ai, an Australian generative artificial intelligence (generative AI) content production platform, is creating 4.5 million new images daily on the world’s most comprehensive and broadly adopted cloud.

eBay and Amazon collect the most user data among Android shopping apps, report

22-11-2023 | 07:05:00
eBay gathers 28 data points, while Amazon collects 25 data points spanning 11 data types, including personal, financial, and location data.

ReBid adds Amazon and TikTok Ads to its Unified Madtech Intelligence Platform

20-11-2023 | 09:42:00
ReBid, the unified Madtech Intelligence platform, has announced the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms.

GroupM introduces co-engineered Amazon Ads excellence monitor

25-10-2023 | 17:21:14
GroupM, WPP’s media investment group, has announced the launch of a bespoke Amazon Ads Excellence Monitor for Amazon Ads, designed and co-engineered by teams at GroupM Nexus Commerce and Amazon Ads.

GroupM enhances creator content amplification capabilities globally with Amazon Ads

18-10-2023 | 15:42:38
The collaboration gives GroupM clients the ability to amplify creator content within the Amazon DSP and in Amazon Sponsored Brand placements.

Amazon Web Services announces new offerings to accelerate generative AI innovation

10-10-2023 | 15:00:28
The announcement includes the general availability of Amazon Bedrock, a fully managed service that makes foundation models (FMs) from leading AI companies available through a single application programming interface (API).

Amazon announces app integration for merchants to enable Buy With Prime on Shopify stores

26-09-2023 | 08:00:00
Amazon has announced the Buy with Prime app for Shopify, a new app integration that makes it easy for merchants to offer Buy with Prime on Shopify stores.

Amazon introduces latest Fire TV sticks and unveils generative AI updates for Fire TV

22-09-2023 | 10:54:00
In addition, Amazon announced the all-new Fire TV Soundbar, enabling customers to enjoy their favorite TV shows, movies, and games with room-filling sound.