Marketing Report


Leonardo.Ai generates 700 million ai images in less than a year on AWS

28-11-2023 | 07:05:00
Amazon Web Services (AWS), an company, has announced that Leonardo.Ai, an Australian generative artificial intelligence (generative AI) content production platform, is creating 4.5 million new images daily on the world’s most comprehensive and broadly adopted cloud.

eBay and Amazon collect the most user data among Android shopping apps, report

22-11-2023 | 07:05:00
eBay gathers 28 data points, while Amazon collects 25 data points spanning 11 data types, including personal, financial, and location data.

ReBid adds Amazon and TikTok Ads to its Unified Madtech Intelligence Platform

20-11-2023 | 09:42:00
ReBid, the unified Madtech Intelligence platform, has announced the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms.

Loop Media migrates its platform infrastructure to Amazon Web Services

20-11-2023 | 09:37:00
The company leveraged the AWS Startups program, which focuses on helping startups succeed by offering a broad range of infrastructure services, programs, and events to support startups as they launch, grow, and scale.

GroupM introduces co-engineered Amazon Ads excellence monitor

25-10-2023 | 17:21:14
GroupM, WPP’s media investment group, has announced the launch of a bespoke Amazon Ads Excellence Monitor for Amazon Ads, designed and co-engineered by teams at GroupM Nexus Commerce and Amazon Ads.

LiveRamp announces identity integration with AWS to increase marketing interoperability

24-10-2023 | 13:53:47
LiveRamp’s  identity resolution capabilities now support additional identifier types and are available natively within AWS Entity Resolution.

GroupM enhances creator content amplification capabilities globally with Amazon Ads

18-10-2023 | 15:42:38
The collaboration gives GroupM clients the ability to amplify creator content within the Amazon DSP and in Amazon Sponsored Brand placements.

Amazon plans ad-supported tier on Prime Video

16-10-2023 | 09:25:00
The move comes as the company looks to expand its ad business and generate more revenue from entertainment, according to people familiar with the situation.

Amazon Web Services announces new offerings to accelerate generative AI innovation

10-10-2023 | 15:00:28
The announcement includes the general availability of Amazon Bedrock, a fully managed service that makes foundation models (FMs) from leading AI companies available through a single application programming interface (API).

Amazon announces app integration for merchants to enable Buy With Prime on Shopify stores

26-09-2023 | 08:00:00
Amazon has announced the Buy with Prime app for Shopify, a new app integration that makes it easy for merchants to offer Buy with Prime on Shopify stores.

Amazon introduces latest Fire TV sticks and unveils generative AI updates for Fire TV

22-09-2023 | 10:54:00
In addition, Amazon announced the all-new Fire TV Soundbar, enabling customers to enjoy their favorite TV shows, movies, and games with room-filling sound.

Amazon is consumers’ preferred ad platform for a second year in a row, report

13-09-2023 | 16:37:00
Kantar, the world's marketing insights and analytics company, today reveals Amazon has once again taken the title of consumers’ most preferred ad platform.

New Amazon Web Services build programme helps early-stage startups get their ideas off the ground

18-08-2023 | 09:19:16
Amazon Web Services, Inc. (AWS), an, Inc. company has announced the launch of AWS Build, a new global programme designed to support entrepreneurs early in their cloud journey to build, refine, and launch their innovative applications.

Amazon announces anti-counterfeiting exchange to help eliminate counterfeits across the retail industry

31-07-2023 | 11:38:00
Amazon has announced the Anti-Counterfeiting Exchange (ACX), an industry collaboration designed to make it safer to shop online and more difficult for counterfeiters to move among different stores to attempt to sell their counterfeit goods.

Omnicom collaborates with AWS to transform advertising campaign development with generative AI

27-07-2023 | 09:50:00
Omnicom Group Inc. has announced a first-mover collaboration with Amazon Web Services (AWS) to reimagine creativity and accelerate innovation with generative AI foundational models for advertising.

[Marketing Week] Bob Koigi: The battle of brands

14-07-2023 | 11:38:00
Brands have been on a spending spree investing in novel solutions, offerings and strategic partnerships that are seeing them grow their global foothold, win more customers and outsmart each other.

Amazon Games and Middle-earth Enterprises sign deal for the new The Lord of the Rings Game

16-05-2023 | 16:29:38
The upcoming game will be an open-world MMO adventure in a persistent world set in Middle-earth, featuring the beloved stories of The Hobbit and The Lord of the Rings literary trilogy.

Amazon unveils generative AI tools targeting customers

19-04-2023 | 17:58:00
Amazon is the latest big tech company to join the generative AI race, announcing that it is releasing Amazon Bedrock, a suite of generative AI tools to help Amazon Web Service customers.

IAS provides first verification solution to Amazon Publisher Services connections marketplace

30-03-2023 | 16:32:08
Integral Ad Science, a global player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace.

Amazon Fire TV surpasses 200 million fire TV devices sold globally

29-03-2023 | 17:58:53
Amazon also is launching its Amazon-built TVs in more countries, bringing the Omni QLED Series, Fire TV 4-Series, and the new Fire TV 2-Series to the United Kingdom, Germany, and Mexico for the first time.