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In doing so, Prime Video’s monthly ad-supported audiences will also be measured by the national media research organisation, Nationaal Media Onderzoek, which will begin reporting ad-supported (ad tier) viewing time across TV shows, movies and live sports.

The company said the platform consolidates workflows that previously operated across separate business units into a single cloud-based system.

The agreement also gives iHeartMedia customers access to Amazon DSP across the company's owned-and-operated digital inventory at both local and national level.

WPP Enterprise Solutions, WPP’s business transformation division, will combine its engineering and customer experience capabilities with AWS’s AI infrastructure and services.

The findings underline widening performance differences across platforms as automation, AI integration, and retail media continue to reshape digital advertising dynamics.

The pop-up, called the Amazon Holiday Gift Shop, lets players in the US buy physical gifts through their Amazon accounts without leaving the platform.

The collaboration combines Amazon’s vast ecosystem of shopping, streaming, and browsing insights with iHeart’s millions of listeners, delivering scalable, data-driven reach for advertisers.

While retail media continues to outpace overall digital ad growth, WARC notes that annual expansion is moderating, with growth forecast to drop to 11.6 percent by 2027.

The annual study is based on input from more than 21,000 consumers and around 1,000 senior marketers worldwide.

Amazon has announced that Amazon Business now serves more than eight million organizations globally—from small enterprises to Fortune 100 companies—cementing its role as a strategic partner in business procurement.

The initiative demonstrates Amazon Ads as a cost-effective way for smaller businesses to increase brand awareness and reach customers without requiring extensive budgets.

The new creative concept, titled ‘Bring a Book to Life,’ is an evolution of the launch campaign, ‘That Reading Feeling Awaits,’ and focuses on the idea that books need readers to co-create the worlds that exist.

This Award recognises an individual who has made a significant impact on the creative communications industry and who stands as an influential figure within the global media landscape.

Real-Time Race Track, powered by AWS, lets fans design an original race track using AI-powered analysis from Amazon Nova, a new generation of state-of-the-art foundation models available in Amazon Bedrock.

The latter is a performance-driven Amazon marketing agency empowering direct-to-consumer brands to grow through strategic Amazon marketplace optimization.

The total brand value of the world’s top 100 most valuable retail brands has risen 9% to $1.3 trillion in 2025. 36 US brands contribute 68% of the total ranking value, amounting to USD856.1 billion.

Amazon has unveiled the latest film in its long running campaign for Amazon Business. ‘Little Bo Peep Finds Success’ from Joint sees the well known fairy tale shepherdess work more efficiently so she can focus on bigger things.

The campaign builds upon the impactful “The Most Beautiful Sound,” campaign, which captured the sound of cancer cells being destroyed for the first time ever, offering an inspiring symbol of hope and progress in the fight against this disease.

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