Marketing Report
Media tech firm Amagi acquires Tellyo's business expanding its footprint in Europe

Media tech firm Amagi acquires Tellyo's business expanding its footprint in Europe

Amagi, the global player in cloud-based SaaS technology for broadcast and connected TV, has announced it has signed a definitive agreement to acquire the business of Tellyo, a real-time live cloud remote production, clipping/editing, and social sharing platform.

This development is set to enhance Amagi's video toolset for live sports and news broadcasts, and improve live video streaming and editing experience for customers worldwide.

Tellyo empowers media and content teams to produce compelling live video that can be streamed to multiple digital and social media destinations using Stream Studio. The company  enables branded video clips, highlights and compilations to be created and published to channels simultaneously and instantly, from anywhere, all with one click.

Tellyo also  helps deliver high-quality web conferences, events and presentations in real-time that bring external contributors and commentators into productions from multiple devices. Using Tellyo,  athletes, actors, sponsors, ambassadors and influencers amplify their reach and engagement across social media.

Baskar Subramanian, Co-Founder & CEO, Amagi: "We are excited about the opportunities this acquisition presents for Amagi. Tellyo brings a wealth of expertise, a strong team, and innovative products that align perfectly with our strategic vision of being a frontrunner in the cloud-based live broadcast technology space. Together, we will not only enrich Amagi's product offerings, but also bring investments in the Eastern European region and create new possibilities for local talent and global customers."

Richard Collins, CEO, Tellyo: "This move is a testament to our commitment in delivering outstanding value to our customers, employees and investors . We believe that joining forces with Amagi will provide us with the resources and scale to reach new heights. We are excited about the potential of what both our companies can offer."

Srinivasan KA, Co-founder and Chief Revenue Officer, Amagi: "We are committed to ensuring a smooth transition for Tellyo's  clients, employees, and partners during this exciting phase. Our collective team is energized and ready to embark on this journey, leveraging our shared values, vision, and passion for excellence.”

With this agreement, Amagi expands its footprint in Europe. Earlier last year, Amagi had set up its development center in Croatia, its first outside India. By bringing together Tellyo's product development center in Poland and Amagi's technology centers in India and Croatia, Amagi expects to drive cloud innovation in the region in an accelerated manner.