CreatorOS launches AI-powered marketing assistant

Brands and agencies can provide campaign objectives to Nutcake

CreatorOS has launched Nutcake, an AI-powered assistant designed to help brands and agencies manage creator marketing campaigns with greater speed and automation.

The launch marks an expansion of CreatorOS’s platform offering, adding an AI-driven layer to its creator marketing infrastructure. The company said Nutcake is designed to support campaign planning, creator discovery, briefing, project management and performance analysis.

AI layer added to creator marketing platform

Founded in 2020 by Tim Mitchell and Will Cookson, CreatorOS has previously focused on end-to-end creator campaign management for brands including McDonald's, Three, Crocs, Subway and Channel 4.

Nutcake builds on that foundation by combining proprietary data, automation and artificial intelligence to manage operational tasks across creator marketing campaigns. The platform is designed to support activities ranging from strategy development and creator selection to contracting, payments and campaign delivery.

Competitive intelligence tool launches free

A key feature of the launch is a competitive intelligence tool that will be available free of charge to brands and agencies.

The tool tracks creator collaborations in real time, enabling users to monitor competitor activity, identify emerging trends and analyse the content formats, messaging approaches and creative tactics gaining traction within specific sectors.

CreatorOS said the dataset behind Nutcake currently includes more than 500,000 sponsored advertising posts, with approximately 50,000 additional posts added each week, alongside a further 100,000 tracked brand posts.

Supporting brands and creators

Brands and agencies can provide campaign objectives to Nutcake, which then recommends creator styles and content formats aligned with campaign goals. The platform can also generate campaign briefs and manage workflows, including reminders, submission tracking and campaign scheduling.

Once content is published, Nutcake provides performance analysis designed to help marketers evaluate campaign effectiveness and inform future activity.

For creators, the platform includes audience data integrations with Meta and TikTok, collaboration tools through WhatsApp integration and functionality that enables creators to pitch directly to brands.

Access to creator database

Alongside the launch, CreatorOS has made 15,000 vetted UK creator profiles publicly available through the platform.

The database provides brands and agencies with access to creator profiles that have been reviewed for professional readiness and includes information such as agent contacts, rate guidance and additional profile data intended to support creator selection.

Tim Mitchell, CEO, CreatorOS: "The brands getting the most out of creator marketing are the ones who can move quickly, brief well and manage relationships at scale, and that's exactly what Nutcake is built to deliver. What makes Nutcake powerful is what's behind it: a connected ecosystem of brands and creators, years of proprietary data and a platform that has already delivered campaigns for some of the biggest brands in the market."

Tim Mitchell: "Nutcake is the agentic layer that makes all of that work harder and faster, for the people running campaigns day-to-day. When it writes a brief, identifies a creator or keeps a campaign on track, it's drawing on something real. That's what sets it apart."

CreatorOS said Nutcake is free to access for brands and agencies and can be used for both individual creator partnerships and larger multi-campaign programmes.

www.creatoros.xyz

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