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The brief supports the travel media network’s growth across travel, adtech and commercial media markets.

The paper addresses the growing use of AI across the profession, from research and insight to content creation, media monitoring and campaign evaluation.

Two recent major global reports from Havas Media Network and dentsu point to a defining shift in how media is planned, deployed and measured as brands get into 2026.

5W PR, one of the largest independently owned PR and digital marketing firms in the U.S., has been appointed Agency of Record for Bedsure Pet, a brand known for combining comfort, functionality and modern design in its pet products.

The Los Angeles-based agency will lead integrated marketing and public relations for both organisations, spanning brand storytelling, communications strategy, media relations, advertising, social media and content development.

The independent, female-founded agency achieved the recognition shortly after the Public Relations and Communications Association introduced CMS Go as a tailored version of its Communication Management Standard for agencies with ten or fewer employees.

The partnership places the full-service public relations and brand marketing agency in charge of Yogurtland’s national communications strategy.

The partnership will focus on strategic media relations and storytelling that highlight Sonoma County’s breadth of experiences and its long-standing commitment to responsible destination stewardship.

By enabling rapid, web-based game launches, FanArcade allows brands to participate in cultural moments in real time, while retaining valuable audience data and monetization insights.

Leveraging Stagwell’s integrated operating model, the agencies will deliver a comprehensive program combining earned influence with data-driven media to create culturally relevant campaigns with measurable outcomes.

Under the framework, Havas will support communication missions for European institutions within EU Member States and internationally, strengthening its role in large-scale institutional and public affairs communication.

Forecasts from dentsu and WARC point to a year defined less by incremental channel shifts and more by a fundamental reordering of how brands create growth, plan media and manage technology.

The Belfry House, a luxury boutique hotel, dining destination and music venue near Lake Geneva, Wisconsin, has appointed Junipr Public Relations as its agency of record for public relations, alongside R-to-V Marketing as digital agency of record.

The Public Relations and Communications Association has appointed Sprint Partners as its first growth and new business partner, marking a step in its efforts to support agencies with sustainable expansion and commercial performance.

The year 2025 will be remembered as a watershed moment for the global advertising, marketing, creative and media ecosystem.

Edelman has appointed Anna Vogt as Global Chief Strategy Officer, tasking her with leading the firm’s global strategy community and strengthening its focus on effectiveness, cultural relevance and earned-first brand building.

Studies from Clutch and UK agency Impression converge on a landscape where optimism is tempered by operational pressures and the imperative to prove value.

The partnership will support VVater’s communications as the company expands its presence in the fast-growing water technology sector.

The agency will lead strategy, creative, media, PR, data and analytics with the aim of strengthening the role of almonds in consumers’ lives and supporting sustainable growth for growers.

Senior leaders are rethinking engagement models as compliance demands and diverse stakeholder expectations reshape how information is shared across the industry.

Global advertising investment is set to break the trillion-dollar ceiling in 2026, rising 5.1% and outpacing world economic growth.