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The agency will oversee social strategy and creative for Whole Earth and Tyrrells as the first phase of a broader, long-term partnership.

The campaign centers on a lighthearted film that shows grandchildren playfully using crochet as a way to persuade grandmothers to swap their usual mayonnaise brand for Heinz.

The agreement designates Kraft Heinz as the NFL’s first global condiment partner, opening access to stadium visibility, co-branded campaigns, and retail activations aimed at engaging fans across multiple markets.

Food and beverage company Danone Canada has appointed PIGEON to lead shopper marketing strategy across its full brand portfolio nationwide.

Developed with creative agency Barrett Hofherr, the campaign brings Bachan’s red octopus mascot, Octo, to life through humor, bold storytelling, and a clear call to action that encourages shoppers to find the brand on store shelves.

Work on the brief has already begun, with Stitchy collaborating with Little Moons’ existing agency partners to support coordinated communications across multiple markets.

The multi-channel push introduces a new brand world for Habit, anchored in the message that “you either Habit or you don’t,” and aims to differentiate the chain in a competitive fast-casual market.

Good Foods has introduced its first brand campaign in collaboration with integrated marketing consultancy Rival. Rather than focusing on product features, the campaign centres on the emotional role the brand’s products play in shared moments.

The agency will deliver a strategic and creative brand growth project across Nomadic’s UK and Ireland portfolio, focusing on sustained sales growth and stronger category positioning.

The rollout covers nearly 1,400 stores across the UK, aiming to strengthen the brand’s versatility and deliver bold, quick meals.

The appointment strengthens Bastion Aotearoa’s position in the local market after recent structural changes within the group.

Raindrop has launched an omnichannel campaign for Meiji Hello Panda, aiming to expand the snack brand’s appeal among Millennial and Gen Z parents while driving awareness, trial and repeat purchase.

Who Wot Why has been appointed lead creative partner for Hartley’s, expanding its relationship with parent company Hain Celestial.

The platform centres on the act of passing a tube of Pringles to spark playful connection, drawing on the insight that the brand is closely associated with sharing.

The campaign combines physical toys with a digital experience designed to encourage children to explore creativity through play.

Britain’s pastry brand Ginsters is bringing back its Taste the Effort brand platform in 2026, supported by a £4 million media investment and the return of its farmer character Merryn.

The renewal covers key European markets including the UK, Sweden, Denmark and the Netherlands, and will continue to support Arla’s integrated marketing strategy.

Pot Noodle has relaunched its iconic "slurp" in a new campaign that reinforces the brand’s platform, "Nothing Satisfies Like Pot Noodle."

Airing in the second quarter, this year’s spot features Matthew McConaughey laying out his case, facing off against football’s biggest defender, Bradley Cooper, with Parker Posey stepping in as the unhinged referee in the rivalry.

The work introduces a core pricing shift in which Grubhub covers delivery and service fees on restaurant orders over $50.

The campaign positions Idahoan mashed potatoes as a fast, wholesome, and affordable option for busy families, delivering homemade taste in minutes.