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The Uptown Agency has been appointed Agency of Record by LIVV Audio, taking responsibility for the brand’s integrated communications as it looks to scale its presence across the U.S. market.

Travel shop Expedia has partnered with Mattel, the global toy and family entertainment company, to feature Ken as the central character in its Super Bowl LX advertising, placing the long-standing character at the center of a year-long brand collaboration.

The pilot will launch with Super Bowl LX on NBC on Sunday, February 8, 2026, and will continue across selected high-profile sports and entertainment live events during the first half of the year.

Paul brings more than 20 years of creative leadership across design, technology, content, and experience. He joins Virgin from AKQA, where he led campaigns for brands including Nike, LEGO, MINI, and BAFTA.

Heineken has launched Fans Have More Friends, a global sponsorship platform that positions fandom as a practical way for people to connect with one another.

The move follows a competitive pitch process and aims to strengthen AXS’s brand presence within the live entertainment sector.

Netflix and Warner Bros. Discovery (WBD), have amended their merger agreement to convert the transaction into an all-cash deal.

The World Federation of Advertisers, WFA, has added eleven brand owners to its global network of senior marketers, taking total corporate membership beyond 150 companies.

The platform allows users to browse, license and share visuals from major entertainment events for a nominal convenience fee.

Bilt has announced an exclusive collaboration with A$AP Rocky to celebrate the release of his long-awaited fourth studio album DON’T BE DUMB, arriving January 16. 

The agency will operate as DIGIZIK by Havas Play, marking the introduction of Havas Play in Belgium.

Spotify has partnered with The Game Awards to spotlight the composers and soundtracks that shape the gaming experience, marking the collaboration with a series of exclusive Spotify Singles released alongside the ceremony.

The agency positions the work as a guide for marketers seeking to create on-screen brand moments that feel natural, meaningful and grounded in audience expectations.

Netflix and Warner Bros. Discovery, Inc. announced a definitive agreement under which Netflix will acquire the core assets of Warner Bros

The initiative showcases how fans engaged with music throughout the year and introduces new features designed to make Wrapped more social.

A 60-second hero film anchors the wider platform, using a cinematic narrative to illustrate how music can be experienced beyond audio alone.

Diageo is defining what it means to be a great host through ‘The Magic of Moderate Drinking’ campaign, which is now in its third year.

The collaboration aims to boost royalty payments for independent music publishers and songwriters, while enabling Spotify to develop video features that strengthen artist–fan engagement.

According to the report, content media — including entertainment and information formats — attracts 58 per cent of ad investment, with streaming TV recording the strongest growth at 12.5 per cent year on year

Clothes pegs of the rich and famous was conceived by artist, author and creative Rick Chant, co-founder of Amsterdam-based agency WE ARE Pi.

The experience recreates the festival’s highlights in an immersive virtual space that blends tourism, gaming and cultural storytelling.