Global brands join WFA marketer network

The World Federation of Advertisers, WFA, has added eleven brand owners to its global network of senior marketers, taking total corporate membership beyond 150 companies.

The additions strengthen WFA’s position as a forum for client-side marketing and policy leaders, with members joining across technology, healthcare, retail, financial services and agri-food.

Global brands join WFA membership

Among the companies joining the network are Uber and Tempur Sealy International. Uber operates ride-hailing, courier, food and freight delivery services, while Tempur Sealy International is a bedding manufacturer with a global footprint.

Several healthcare and life sciences organisations have also joined, including Boehringer Ingelheim, Mayoly and Pierre Fabre, alongside healthcare technology company Siemens Healthineers.

Membership spans entertainment, retail and finance

The intake also includes Merlin Entertainments, which operates branded entertainment destinations across more than 20 countries, sports retailer Decathlon and sustainability-focused company Ecolab.

Financial services are represented by Absa Bank, while agri-food is strengthened through the addition of berry producer Driscoll’s.

WFA highlights peer-to-peer value

Stephan Loerke, CEO, World Federation of Advertisers: "We’re delighted to welcome so many brands at the start of 2026. Through our unique peer-to-peer learning model, we help individual companies make smarter decisions. We know times are uncertain but this growth demonstrates how the power of community counts more than ever in helping marketers and policy professionals better navigate risk and uncertainty and help drive demonstrable growth for their respective organisations."

www.wfanet.org

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