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British automotive brand MINI has appointed Jung von Matt Group as the lead creative agency for international campaigns driven by the agency’s London and Zurich offices.

The appointment is noteworthy and timely as it marks a growing extension of Joybyte’s partnership with VeSync.

The appointment has been announced following a competitive pitch, with FINN Partners tasked with promoting the Jewel of the Arabian Peninsula, Oman.

The new entity is designed for growth brands that want to bring creativity, curiosity, and control back to their media.

Nick brings a wealth of experience and a proven track record of success to this role, most recently serving as global client managing director at Hogarth, working with high-profile luxury brands.

In this interview she explains her vision for the European market, her plans to tailor GUT’s global creative solutions to resonate with the diverse European audience and the trends shaping the industry.

Advancements in data analytics, digital technologies, and the rise of connected devices are at the heart of this renaissance.

With a substantial planned media investment, the new two-year contract will see dentsu representing Heineken across 100 markets including Mexico, Brazil, UK, Italy, Germany, Spain, The Netherlands, South Africa, Nigeria, Vietnam and India.

VCCP will work with The All England Lawn Tennis Club to develop a new global creative advertising strategy for this iconic tennis event, engaging sports fans worldwide.

The LA-based agency will spearhead the global communications strategy, including leisure, trade, and MICE media relations, influencer marketing, and creative year-round planning.

The Forrester report notes that VML has the highest current offering category score in the evaluation.

The partnership will focus on elevating OPG’s public education, engagement, and brand communications, reinforcing electricity’s role as a driving force in Ontario and Canada’s economies.

VML has climbed to No. 2 in the Top Agency Network category, moving up from its No. 3 ranking last year. This recognition reflects the agency’s continued creative impact on the global stage.

TBA Worldwide is a fast-growing independent collective of advertising agencies and specialty marketing firms and Brandon is its fully integrated marketing agency, with expertise in sectors including healthcare.

The A-List, a highly respected annual ranking in the advertising industry, acknowledges agencies that demonstrate exceptional performance, innovation, and impact.

Publicis Groupe has announced that it has entered into an agreement to acquire Lotame, the world’s independent identity solution, in an update on its AI strategy presented by Arthur Sadoun.

Effective immediately, Rocket Software selected FINN for its technology communications expertise, aiming to build the company’s brand awareness in the UK, France and Germany, through a creative and highly proactive PR program.

Digital For Youth is committed to giving young people access to technology and the necessary skills. Because no laptop means no homework

Following a competitive pitch process, Primal Pet Foods selected Brandon to support its continued growth and expand awareness and engagement for its premium pet nutrition products.

With growing pressure from both consumers and regulators to adopt greener practices, businesses are turning to innovative digital tools, data analytics, and energy-efficient solutions to minimize their ecological footprint.

Succeeding Serviceplan, Grey will chart the creative course for the pet supplies leader, which operates over 2,600 stores across 13 European countries, in all markets and channels.