MINI picks Jung von Matt Group as lead creative agency for international campaigns

British automotive brand MINI has appointed Jung von Matt Group as the lead creative agency for international campaigns driven by the agency’s London and Zurich offices.

The corresponding call for tenders was issued on a regular basis at the expiry of the existing contracts.

Jung von Matt prevailed in an extensive pitch. The decision for the new agency was primarily the international orientation and profound expertise of the team in the required areas. MINI and the Jung von Matt agency have already worked together successfully in 2000 and from 2015 to 2021.

MINI thanked the previous partner Anomaly for their successful and good cooperation over the past few years.

Charlie Hurst & Marcos Gemal ECDs, Jung von Matt Group: "JvM London is thrilled to welcome such an iconic British brand – ironically, this is huge, and we can’t wait to get started."

Rob Conibear, Managing Director, Jung von Matt Group: "We are a rare combination - a global network that is still independent. We put together a truly international team for this, proudly led from London and Zurich."

www.mini.com

www.jvm.com

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