Ad Age recognizes VML as an A-list standout agency

Ad Age has named VML to its prestigious A-List as a Standout Agency for 2024, recognizing the agency’s successful integration, creative achievements, and comprehensive service offerings in its first year.

The A-List, a highly respected annual ranking in the advertising industry, acknowledges agencies that demonstrate exceptional performance, innovation, and impact.

VML, formed in January 2024 from the merger of Wunderman Thompson and VMLY&R, is redefining the agency landscape. Formed from the union of Wunderman Thompson and VMLY&R in January 2024, the new agency is a powerhouse integrating Brand Experience (BX), Customer Experience (CX), Commerce, and Enterprise Solutions. This connected approach meets the complex needs of modern marketers, driving growth for iconic global brands.

Jon Cook, Global CEO, VML: “This recognition from Ad Age is a testament to the hard work and dedication of our entire VML team, and the trust and collaboration of our amazing client partners. Together, we're creating connected brands that drive growth.”

Competitively, VML sits at the nexus of large advertising agencies and consultancies. While agencies have traditionally been weaker in tech, data, and commerce, and consultancies have historically lacked the ability to harness creativity and execute, VML combines the best of both worlds.

In the first year, VML achieved remarkable success:

Named one of the six most awarded agencies at Cannes Lions.

Ranked #2 for effectiveness by Effie Awards U.S.

Home to two of D&AD's top five global creative officers and the only network with two CCOs in Cannes’ top 10

VML New York named D&AD Agency of the Year.

Braze Torchie Award as Service Partner of the Year (CX and Enterprise Solutions).

Recognized by Forrester as a Leader in Commerce Services, a Strong Performer in Adobe Services (Q3), and a Strong Performer in CX Strategy Consulting Services (Q4).

VML's work creates connected and famous brands, igniting excitement and cultural impact. This is exemplified by campaigns like “Thanks for Coke-Creating” for Coca-Cola, celebrating diverse expressions of the iconic logo, and “Mayo Cat” for Hellmann’s, a Super Bowl sensation that cleverly addressed food waste.

Enterprise Solutions, powered by 9,000 experts, generated $1.5B in revenue globally, delivering large-scale digital transformation. VML Health expanded its footprint, winning clients like AstraZeneca and Janssen.

However, the story starts with VML’s people. Through initiatives like THRIVE and Learn.VML.com,the company empower employees to grow. Its commitment to inclusion, equity and belonging is reflected in dynamic ERG programs, $50,000 in scholarships to amplify minority voices, and the Detroit Experience Studio introducing Black and Brown students to the creative industry.

Meanwhile, the VML Foundation surpassed $3.2 million in charitable giving this year, reinforcing our community impact and dedication to making a difference beyond the workplace.

VML’s commitment to innovation, client success, and employee empowerment has solidified its position as a leader in the advertising industry.

www.vml.com

www.adage.com

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