VML named a leader in independent evaluation among marketing creative and content service providers

VML has been named a Leader among Marketing Creative and Content Service Providers by Forrester Research. The Forrester Wave™: Marketing Creative and Content Services, Q1 2025 evaluates 10 of the most significant providers.

The Forrester report notes that VML has the highest current offering category score in the evaluation. VML received the highest possible marks in Brand Advertising, Creative and Communications Strategy, and Innovation and four more criteria. The Forrester report notes that VML’s “digital, technology, and creative strength shines in its leading creative commerce, influencer marketing, and brand advertising services.”

Jon Cook, Global CEO, VML: “We’re very proud to be named a global Leader in this report. The result underscores VML’s momentum as a top creative company — which is all made possible when we match the limitless power of human creativity with WPP Open’s innovative AI platform.”

VML leverages WPP’s Open marketing operating system to integrate creative technology into the agency process and develop proprietary creative technologies like Living Commerce and Brand Asset Valuator. The agency is often celebrated for its strategy and creativity — VML was recently named to Ad Age A-List’s Standout Agencies (2025) and Clio Awards ‘Network of the Year’ in 2024.

Debbi Vandeven, Global Chief Creative Officer, VML: “VML’s recognition as a Leader in this report is evidence of the immense talent and dedication of our teams. VML is built on the belief that creativity is the ultimate differentiator. In our effort to create the world’s most connected brands and deliver exceptional results, we take a human-first approach, while also embracing innovation and technology to push the boundaries of creative ideas.”

Subscribers to Forrester can access the complete report here

www.forrester.com

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