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Beats and Nike unveil earbuds built for sport and style
The earbuds feature the Nike Swoosh on the right bud and the iconic Beats “b” on the left.
A+E Global Media extends Nielsen partnership
The deal takes effect immediately and covers ratings and data insights that will support A+E Global Media’s advertising, programming and licensing strategies across more than 200 territories.
BACARDÍ celebrates Puerto Rican rhythm in global ad
The film celebrates everyday moments of joy and movement, culminating in a sunset dance party. It
Cannes Lions names three new 2026 Jury Presidents
The appointments highlight excellence across sport, film craft, and healthcare communications.
Whalar Group expands into creator-led entertainment
The studio debuts with a partnership with Lyrical Lemonade to expand Lyrical Lemonade TV into a larger programming network.
CANAL+ expands AI partnership with Google Cloud
The collaboration focuses on large-scale video indexing and AI-powered creative tools, enabling CANAL+ to strengthen personalization for subscribers while providing new resources for production partners.
Ralph wins Care Bears social media account
The entertainment company will lead the brand’s global social media strategy with the goal of doubling Care Bears’ followers across major platforms within the next 12 mont
Sony increases stake in Peanuts Holdings
The transaction remains subject to customary closing conditions, including regulatory approvals.
Boomshot names Meredith Weiss sole owner
The move formalizes Meredith Weiss’s position at the helm of the New York-based production company and expands Krysia Johnstone’s remit as Boomshot continues to work across the full content lifecycle.
Paramount revises bid to acquire Warner Bros. Discovery
The submission follows a period of engagement after WBD received a seven-day waiver under its merger agreement with Netflix, Inc., allowing it to discuss terms with Paramount.
Agassi Sports Entertainment names MKTG PR agency
The agency will manage ASE’s global communications, supporting brand positioning, product launches, earned media and executive visibility.
Dentsu Entertainment partners with Iconic Arts to build global brand IP
The collaboration reflects a broader shift among marketers from campaign-led activity toward long-term franchise and entertainment IP development.
Beefeater links influencers to Carnival access
Developed by Euphoria Creative, the initiative connected live experiences, influencers and digital content under the concept A Summer of Possibilities.
Joybyte boosts trivia game on TikTok Shop
Joybyte has launched a campaign for trivia card game brand Lyrically Correct, supporting the brand as lead social agency across TikTok Shop and organic TikTok in the US.
Historic Herald collection goes global via Getty Images
Getty Images has partnered with New Zealand Media and Entertainment (NZME) to license images from its flagship publication, The New Zealand Herald.
Terry Hines & Associates buys creative studio Modern Logic
Terry Hines & Associates has acquired creative content studio Modern Logic, expanding its capabilities as a full-service marketing partner across branding, entertainment and culture.
Carlsberg marks Year of the Horse with festive packaging and music
The design draws inspiration from the historic Gilding Lacquer Art Technique, traditionally used on luxury items, and was refined with artificial intelligence to merge traditional and modern aesthetics.
Gracenote renews partnership with Google for the AI age
Under the agreement, Gracenote’s curated metadata will support accurate and up-to-date entertainment information across Google’s consumer products and AI-driven experiences.
Celebrities share their favourite Pokémon in new campaign
The initiative encourages fans worldwide to share their favorite Pokémon and kicked off during Super Bowl LX with a new commercial, available on Pokémon’s official YouTube channel.
Post-match coverage drives record UK interest in Super Bowl
UK readership of Super Bowl coverage rose sharply this year, with post-match interest 63 percent higher than in 2025, according to data from Taboola.
Cineverse launches in-house CTV creative unit
The unit sits within the Cineverse Technology Group and is intended to support advertisers and channel operators seeking creative that feels native to streaming environments.
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