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The Public Relations and Communications Association (PRCA) has confirmed Hotwire UK as its latest corporate member, strengthening its network of agencies operating across the communications sector.

He will oversee strategy and operations across the Americas, working with clients and teams to develop customer experiences across brand, product and service design.

Actor Sam Richardson returns to bring deadpan wit and grounded advice, positioning BFF as a dependable companion through everyday money challenges.

Rather than promoting devices or technology, the initiative emphasizes how Tesco Mobile supports everyday relationships with family, friends, and communities.

The agency will handle digital production, optimization of campaign assets and digital concept creation for the National Lottery Club.

M+C Saatchi Group UK and Bauer Media Outdoor have partnered with environmental charity Let’s Do It World to launch Not on myPhone, a national campaign encouraging people to delete unwanted photos from their phones and reduce the hidden carbon footprint of digital storage.

Under the agreement, LOUD Collective will provide advisory, brand strategy, and operational support, alongside AI-driven technology solutions to support ASCEND’s scaling efforts.

The role brings together these capabilities into a unified function that supports dentsu’s media, creative and experience practices, with a focus on delivering more connected and effective outcomes for clients.

Based in Miami, Paula Marsilli will oversee strategic coordination for key regional accounts, supporting clients as they adapt to an AI-first marketing supply chain.

The Miami-based agency will oversee strategic communications, brand amplification, and media outreach as Flam expands awareness of its AI-powered approach to interactive brand content.

HTC, in collaboration with its agency of record Brandon, has launched a campaign that uses humor to highlight common internet frustrations, positioning the brand as a reliable provider for consumers seeking a better connection.

The campaign spans Times Square in New York, Toronto in Canada, and the Shibuya Scramble in Tokyo, bringing the message to some of the world’s most iconic locations.

The partnership comes as Zoom emphasizes practical, human-centered AI to help users work smarter and collaborate more efficiently, requiring advanced analytics and integrated media capabilities to reach key audiences worldwide.

Rubenstein Public Relations has been reappointed as agency of record for Pactum, renewing a partnership focused on elevating the company’s profile in enterprise procurement and agentic AI.

He will co-lead the DACH Creative Team alongside Creative Director Tina Blech and report to Katharina Lisson, Executive Creative Director. Zaradic will oversee creative work for the agency’s clients while developing campaigns that drive brand growth.

Kenya’s national carrier, Kenya Airways, has partnered with European based TUI Airline Holidays, to relaunch travel platform, KQ Holidays.

He succeeds Ronald den Elzen, who will step down after 31 years with the company.

PolyAI, the conversational AI company, has appointed world-renowned chef and entrepreneur Gordon Ramsay as the face of a global brand campaign as the company expands in the United States and strengthens its enterprise presence.

Infant tech company Owlet has named Hannah Cranston Media, HCM, as its public relations agency of record following a competitive review.

The research challenges the growing trend of brands pivoting their entire search strategy toward optimizing for AI tools like ChatGPT, Perplexity, and Microsoft Copilot.

The cinematic effort highlights Bosch’s technological leadership, engineering precision, and real-world performance across its wiper blade portfolio.