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Liberty Mutual turns slogan into brand icon
The campaign introduces the phrase as a visual brand asset across television, streaming, social media, media integrations and creator collaborations.
Thomson Reuters gives AI a human face
Rather than focusing on technical features, the campaign introduces CoCounsel through a fictional colleague whose confidence reflects the platform's access to Thomson Reuters' professional content and expertise.
Noom pushes for lasting weight loss
The campaign positions long-term behaviour change alongside GLP-1 weight loss medications, highlighting Noom's approach of combining medication with habit-building to support sustained weight management.
Cactus turns real life into Wings campaign
According to Cactus, the campaign is designed to make financial progress feel more achievable by addressing the uncertainty many consumers experience when making financial decisions.
Supercuts spotlights quality and value in new campaign
Developed in partnership with The Infinite Agency, the campaign is based on the idea that consumers increasingly take pride in finding products and services that combine quality with affordability.
Sony and The AA unite for Spider-Man promotion
The campaign extends The AA's It's OK brand platform and is designed to connect with families and motorists during the summer travel period. Spider-Man: Brand New Day will be released exclusively in cinemas from 29 July.
DJ Khaled fronts SNIPES back-to-school campaign
The campaign combines creative content, community events and social media activity to encourage students to express their individuality as they return to school.
Journeys reimagine back-to-school season
This year's work transforms an ordinary school day into a series of imaginative scenarios designed to reflect how young people express their identities.
Minute Maid toasts everyday wins
The campaign features three films inspired by familiar situations, including awkward social interactions and unexpected downtime.
AMV BBDO sends Ichy on a journey for Škoda
The character was designed by Untold Studios in London and directed by Sam Brown.
Abu Dhabi powers Dune finale
The film concludes the trilogy based on Frank Herbert's novels, with Abu Dhabi's Liwa Desert once again providing the backdrop for Arrakis.
Terry Crews fronts Wellhub campaign
The main film shows Terry Crews participating in activities including yoga, pickleball, running, gym workouts and jiu-jitsu, with different versions of the actor representing the variety of communities available through the platform.
Kia positions 2027 Seltos above the rest
Alongside the main commercial, two 15-second spots focus on the vehicle's increased interior space and the available Blind Spot View Monitor.
Freuds brings football dreams to life in new film
Sir David Beckham appears throughout the film as the personification of her inner voice, encouraging her as she navigates uncertainty.
Toyota RAV4 upstages newlyweds in new ad
The campaign centers on a wedding where the attention shifts from the newlyweds to the RAV4, using humour to highlight the vehicle's popularity in the competitive SUV market.
Elite Island Resorts elevates Antigua tourism push
Filmed across Antigua, the short film features locations including Devil's Bridge and Nelson's Dockyard, alongside the island's beaches, local communities and natural landscapes.
Hearst titles join Netflix content lineup
The content includes existing digital series such as ELLE's Where Is the Lie? and Harper's BAZAAR's Burning Questions, alongside lifestyle, fashion, food, wellness and culture programming from the publisher's portfolio.
Anomaly breaks birth control barriers for Opill
Rather than following a traditional healthcare advertising approach, the campaign uses humour to depict everyday situations in which access to contraception has historically been more complicated.
Special Group unveils Jacob's Creek campaign
Built around the idea of encouraging people to spend more time together, the campaign positions Jacob's Creek as a brand associated with relaxed social occasions and authentic connection.
Surreal Hotel Arts blends AI and film for Eudora
To create the film, Surreal Hotel Arts designed a custom installation of LED screens and mirrors arranged to reflect the geometry of a diamond.
TWIX returns with global Double Act campaign
Directed by Dougal Wilson, the campaign will run across more than 20 markets, including North America and Europe, with media activity spanning paid, earned, shared and owned channels.
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