Freuds brings football dreams to life in new film

The film also highlights Bank of America's Soccer with Us programme, which aims to support young people through football

Freuds has created and produced Street of Dreams, a short film for Bank of America released during the FIFA World Cup 2026. The campaign combines storytelling with the bank's youth football initiatives, featuring Sir David Beckham and music by U2.

Directed by creative duo King She, comprising Radha Ganti and Robert Lopuski, the film follows a young girl experiencing homelessness who continues to pursue her dream of playing football. Sir David Beckham appears throughout the film as the personification of her inner voice, encouraging her as she navigates uncertainty.

Campaign supports youth football initiatives

The film also highlights Bank of America's Soccer with Us programme, which aims to support young people through football and life-skills initiatives. According to the bank, the programme is targeting more than one million young people globally by the end of 2026 through projects including Soccer at Schools and the Soccer Forward Foundation.

The release coincides with the conclusion of Street Child United's #IAmSomebody Tour, delivered in partnership with Bank of America during the FIFA World Cup 2026. The tour brought participants from the Street Child World Cup to communities across North America to share their experiences and advocate for greater opportunities for street-connected young people.

Film pairs football with human storytelling

Sir David Beckham, Sports with Us Global Ambassador at Bank of America: "Football has given me opportunities I could never have imagined, but none of it would have been possible without people who believed in me along the way. Through my work with Bank of America and Street Child United, I've had the privilege of meeting incredible young people from around the world who have overcome unimaginable challenges with courage, resilience and hope. Their stories stay with you. That's why this campaign is so important. By supporting Street Child United and shining a light on its mission, we're helping more young people be seen, heard and given the opportunity to build brighter futures. Sport has the power to create confidence, connection and possibility, but every young person also needs someone who believes in them. I'm proud that Bank of America is using the platform of the FIFA World Cup 2026 to help amplify Street Child's work and invest in programmes that empower young people around the world to realise what's possible."

U2: "We had the opportunity to attend the 2026 Street Child World Cup in Mexico City back in May, and we came away with far more than we expected. As proud supporters of Street Child United, it was a privilege to be there in person to watch some great football, soak up the atmosphere and witness these extraordinary young athletes reminding everyone what talent looks like when it refuses to take no for an answer.

"As Larry put it, Street Child United is 'a little NGO and a very big deal for kids with so much talent but no access.' Thankfully, Street Child United is changing that. SCU gives these young people a stage, a voice and the chance to be celebrated for who they are rather than defined by the circumstances they were born into. That's something we're proud to support.

"Bank of America have been great supporters of (RED) getting AIDS drugs to people that otherwise wouldn't get them, and a big thanks to them for helping make this story possible and for their commitment to using sport to bring communities together and create opportunity.

"We're honoured that 'Street of Dreams' could play a small part in telling a much bigger story."

Production led by Freuds

The film was directed by Radha Ganti and Robert Lopuski of King She and produced by Freuds in association with Somesuch.

King She: "The film is one girl's journey, but really the story is about resilience and what can happen when someone believes in you. In this case Sir David Beckham appears as our young lead's inner voice. We wanted to tell that story in a way that felt almost mythical. Music, soccer and imagination blur together to create possibility.

"The shoot was an ambitious undertaking, but when you get an opportunity to make a short film with U2, Sir David Beckham and the Street Child World Cup everyone jumped. It only happened because so many people brought their trust, talent and generosity to the process. It's been a real privilege to help bring this film to life alongside the teams at Freuds and Bank of America."

A 30-second television commercial adapted from the film will air during FIFA World Cup 2026 coverage on Fox and Telemundo in North America.

www.bankofamerica.com

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