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The series places spending habits, savings goals and financial ambitions at the centre of the dating process.

The campaign positions Greater Bank as a financial partner that helps Australians get more value from their banking and put more money towards the things that matter to them.

The campaign focuses on barriers to investing, particularly cost and confidence. Barclays research found that low fees and charges are the most important factor when choosing an investment service, cited by 39 percent of UK adults.

The reappointment follows a review of ANZ’s media agency arrangements and keeps PHD responsible for the bank’s media activity in Australia.

The platform is designed to attract and engage current and prospective employees by highlighting the role they can play in shaping the bank’s future.

The campaign uses Formula 1 as a framework for exploring the decisions and preparation behind performance. 

The campaign is built around the observation that people with significant cash savings, typically £10,000 to £20,000 or more, can leave their money with a familiar bank because of habit, trust or loyalty, even when other options may offer greater returns.

Barclays positions Premier as a service designed to reduce financial uncertainty and help customers plan for future ambitions.

Sir David Beckham appears throughout the film as the personification of her inner voice, encouraging her as she navigates uncertainty.

The show will be available across YouTube, Apple Podcasts, Spotify, Audible, and other podcast platforms, and focuses on personal narratives of shame, identity, and resilience as drivers of growth and empowerment.

Under the agreement, Tombras will lead creative strategy and execution across all marketing and brand activity, supporting Regions’ efforts to strengthen differentiation in a competitive banking landscape.

Developed with The Bank Collective by WPP and led creatively by Folk VML, the platform reflects a shift in how the bank supports customers at key financial moments.

The appointment signals a focus on strengthening the organization’s brand as it scales its network and presence in local communities. Cash Access UK aims to position itself among the most trusted brands in the country as it expands.

Standard Chartered has launched Invest Like Champions, a global marketing campaign in partnership with Liverpool Football Club (LFC), to promote the bank’s Signature CIO Funds across 12 key markets.

The UK digital bank’s campaign spans out-of-home, radio, social, digital, print and TV partnerships, highlighting how Monzo’s features transform idle money into active, growing savings.

Valley Bank has launched a large-scale brand platform designed to rebuild trust in banking by emphasising personal relationships and local expertise, positioning the regional lender as an alternative to impersonal, large financial institutions.

The partnership brings Lifelong Crush into a central role as HomeEquity Bank develops its brand and communications strategy.

Developed by the creators of Tikkie in partnership with DEPT, BUUT provides young users with tools to manage their money through simple, visual features such as digital “jars” for payments and savings.