Minute Maid toasts everyday wins

Running across the US and Canada, the campaign includes television, streaming, digital and social content in English and Spanish

Minute Maid has expanded its Bring the Juice creative platform to its Zero Sugar range for the first time, introducing a new campaign centred on everyday moments and small personal achievements.

Running across the US and Canada, the campaign includes television, streaming, digital and social content in English and Spanish. It supports the Minute Maid Zero Sugar portfolio and will run throughout the summer.

Campaign focuses on everyday moments

The campaign features three films inspired by familiar situations, including awkward social interactions and unexpected downtime. In each story, The Juice appears as a voice encouraging characters to approach everyday situations with greater confidence and humour.

The campaign also introduces Minute-atures, a series of social-first videos using handcrafted miniature sets and action figures to portray everyday scenarios. The content is designed for social media platforms and extends the campaign's creative concept.

English and Spanish rollout

The Spanish-language campaign features comedian and actress Melissa Villaseñor as the voice of The Juice. The campaign will run across streaming and digital platforms including Disney+, ESPN+, Hulu, Netflix, Paramount+, Tubi, Amazon and Fuse.

Marisa Black, Senior Director, Minute Maid Juice Portfolio, The Coca-Cola Company North America Operating Unit: "Bring the Juice is all about helping people embrace the moments that make everyday life a little brighter. By extending the platform to Minute Maid Zero Sugar, we're showing that choosing zero sugar doesn't mean compromising on flavor, it means bringing more positivity, confidence and a little 'Juice' when it’s needed."

Summer campaign supports Zero Sugar range

Melissa Villaseñor: "Some of my favorite comedy comes from everyday life because we all have those moments where things don't go exactly as planned, but even the smallest wins can brighten your day. I love that this campaign celebrates those moments and reminds people to find a little joy wherever they can, and I had so much fun bringing the voice of ‘The Juice’ to life in Spanish."

Minute Maid said the campaign supports its Zero Sugar range, which includes Lemonade, Pink Lemonade, Strawberry Lemonade, Orange Pineapple, Fruit Punch, Mango Passion and Pineapple flavours.

www.coca-colacompany.com

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