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This marks Adams' seventh strategic acquisition in just nine months, further strengthening its footprint in the fast-growing Norfolk/Virginia Beach market.

The acquisition strengthens Edge226’s offering, adding Adscend Media’s proven rewarded ad formats—most notably its industry-leading Offerwall—to Edge226’s existing in-app and CTV channels.

The research reveals that UK business professionals are not only the most premium-focused travellers in Europe but are also reshaping how and where brands should engage with high-value audiences.

The latest data reveals a striking drop in sentiment, but also highlights a sector actively recalibrating in response to growing uncertainty.

Tidart will maintain its brand and operational structure, while integrating into Havas Media Network’s global e-commerce proposition, Havas Market.

CEO Philippe Krakowsky emphasized the company’s margin strength and operational progress, especially in media, healthcare, sports marketing, and PR.

With this integration, advertisers can now activate LinkedIn’s CTV campaigns directly within Innovid’s Social Ads Manager—bringing professional-grade video advertising to the largest screen in the home.

Marketing in 2025 is anything but static. Based on publications in Marketing Report since January this year, a clear pattern emerges.

This platform orchestrates AI agents across the entire creative process, accelerating delivery with enhanced consistency and efficiency.

With over 25 years of experience in strategic roles, Shona began her career at Ogilvy Paris in 1995 before rising through the ranks in several WPP group entities.

Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch.

By combining Mirakl's extensive ecosystem of brands and third-party sellers with Criteo's retail media supply and ad-serving technology, this collaboration empowers retailers to unlock new revenue streams at scale through AI-automated and efficient campaign execution.

The first half of 2025 has been a tale of two halves for the global advertising, marketing and communications industry, as major holding groups reported sharply contrasting financial results.

PG allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into demand and stronger budget commitments

With global CTV ad spend forecast to reach £34bn ($46bn) in 2026, advertisers are racing to unlock the channel’s power for engaging experiences while maintaining transparent measurement and control.

The strong results have prompted the company to raise its full-year organic growth forecast to “close to +5%,” citing significant new business wins and sustained momentum across global markets.

Striving to be an "alternative to social media", Reddit's conversational and text-oriented engagement style gathers like-minded people, while users' highly targeted search behaviour enables brands to be discovered organically.

The win marks Doner Media’s third new business win in the past three months, following new relationships with jewellery retailer, Ross-Simons and regional financial services brand, Valley Bank.

Advertisers can now view seven-day performance snapshots for campaigns and zones in a single click, helping teams monitor results without unnecessary deep dives into spreadsheets.

The media and entertainment district seamlessly blends outdoor media and interactive, experiential marketing, making it the number one most visited cultural destination in the UK.

In this interview with Marketing Report, Schwarz explains how the agency is integrating innovation into its creative output in one of the world’s most diverse regions.