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The appointment ends HCF’s relationship with Clemenger BBDO, which concluded following consolidation within the Clemenger Group that created a client conflict.

This was reported by Marketing Report from multiple sources.

Lucas Nutbey is a senior strategist at DEPT, one of the world’s fastest-growing digital agencies, where he helps align the company’s global digital-first philosophy with the diverse needs of EMEA markets.

The partnership aims to make H&R Block a more visible and relevant presence across digital and cultural conversations, with social-first content strategies playing a central role.

The partnership aims to build brand visibility by highlighting Homesense’s year-round offer of branded homeware at value prices. PrettyGreen has already started planning activity as the retained agency.

Higgins brings 25 years of international experience across brand, digital, and integrated campaigns. His appointment reflects AKQA London’s focus on strengthening creative leadership and delivering work with cultural and business impact for clients.

The partnership will cover Samsung Gulf’s operations across the UAE, Qatar, Kuwait, Oman and Bahrain.

The appointment marks the beginning of a major brand transformation aimed at helping BT reclaim its position at the heart of British life, while supporting its ambition to be the nation’s most trusted connector of people, business, and society.

María will report directly to Laura Maness, Grey’s Global CEO, and will lead the agency into its next era of growth, creativity, and innovation.

Independent creative and media agency Copacino Fujikado (Co.) has unveiled a refreshed positioning and proprietary process designed to help mid-sized brands compete more effectively against larger rivals.

Christoffer has a rich history in the Finnish advertising and tech sectors. He spent over five years at GroupM Finland (now WPP Media Finland), including as CEO, where he transformed it into the country’s third largest media agency with a turnover of €100 million.

The win covers media strategy, planning, and buying across the DACH region and the UK for both Motel One and its newer lifestyle brand, The Cloud One.

Gaming, long stereotyped as a pastime for teenagers, is now firmly mainstream, and the audience looks nothing like it did two decades ago.

NMC combines Nielsen’s own datasets with premium third-party sources to provide a cross-channel view of consumer media behavior.

 Madruga has been part of Mexico’s most successful creative teams, with his agency being named Agency of the Year in Mexico 10 times in the last 11 years by Círculo Creativo de México.

Superdigital will join Accenture Song, enhancing its end-to-end social marketing capabilities across audience strategy, community building, content, commerce and measurement.

The move marks a pivotal step in Idahoan’s digital transformation and omnichannel commerce roadmap.

Farrington joins from Accenture Song Brand (formerly Karmarama), where she served as Managing Partner overseeing clients such as Lidl and Plusnet, and spearheaded some of the agency’s most ambitious campaigns.

Mastercard has appointed WPP Media as its global media agency, responsible for media strategy, planning, and buying across more than 70 international markets.

The national project, awarded just three months after the office opened, will focus on evolving the brand's presence for Canadian audiences.

The assignment follows a competitive pitch, with ARK selected from a final shortlist of three agencies.