H&R Block names VaynerMedia social, creative and media agency of record

H&R Block has expanded its partnership with VaynerMedia, appointing the agency as its Social Creative and Media Agency of Record.

The move is part of a broader transformation led by Chief Marketing & Experience Officer Jill Cress, designed to shift the brand from being associated primarily with the annual tax season to one that delivers year-round value for consumers.

The partnership aims to make H&R Block a more visible and relevant presence across digital and cultural conversations, with social-first content strategies playing a central role.

Building relevance beyond tax season

Jill Cress, Chief Marketing & Experience Officer at H&R Block: "Bringing social creative and media together under one partner isn’t just operationally efficient, it’s a competitive advantage. VaynerMedia’s integrated approach fuels agility, sharpens our cultural edge, and ensures we’re building stronger connections with more customers, all year long by integrating H&R Block into daily interactions."

The collaboration will build on initiatives that include AI-powered tools, storytelling across social platforms, and even gaming integrations, positioning H&R Block as an everyday brand rather than one limited to tax filing deadlines.

Integrated model drives cultural agility

Gary Vaynerchuk, CEO and Chairman, VaynerX: "When social content is supercharged with strategic media efforts, the results speak for themselves. By championing the integration, Jill is demonstrating H&R Block’s dedication to advancing modern marketing practices. We’re incredibly humbled that the company has put their trust in us, and we’re eager to deliver impact that exceeds their brand goals."

By consolidating creative and media under one agency, H&R Block aims to accelerate decision-making, respond quickly to cultural trends, and strengthen consumer connections throughout the year.

www.hrblock.com

www.vaynermedia.com

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