Seamus Higgins appointed Executive Creative Director for AKQA London

AKQA London has named Seamus Higgins joint Executive Creative Director, working alongside current Executive Creative Director Paul Ostryzniuk to lead the agency’s creative team.

Higgins brings 25 years of international experience across brand, digital, and integrated campaigns. His appointment reflects AKQA London’s focus on strengthening creative leadership and delivering work with cultural and business impact for clients.

Recognised on AdAge’s Creative All-Stars list, Higgins has led campaigns that have earned widespread acclaim, including the Palau Pledge, which won two D&AD Black Pencils, three Cannes Lions Grand Prix and was named the most awarded campaign globally. He also oversaw work for Australian Defence Force Recruiting that delivered record results and a Grand Effie.

His creative philosophy emphasises the responsibility of ideas to help shape positive change, aligning with AKQA’s commitment to purposeful creativity.

Jules Ward and Drew Eldridge, Managing Directors, AKQA London: "We’re delighted to welcome Seamus as our new Executive Creative Director. His instinct for compelling storytelling and ability to turn bold ideas into culturally resonant work make him an exceptional creative leader and a perfect fit for our team. We’re excited for the creative momentum he’ll bring as we continue to push boundaries and shape work that makes a meaningful impact."

Paul Ostryzniuk, Executive Creative Director, AKQA London: "I’m energised by the inevitable impact Seamus’ innovative and heartfelt storytelling will bring to our client’s largest opportunities. I’m eager to begin our partnership in service of creativity and our incredible London team."

Higgins: "There’s never been a greater need, or a more exciting opportunity to connect brands and people in ways that are innovative, meaningful, and truly impactful. I’m excited to join the AKQA team to harness our creativity, craft, and humanity to shape what’s next."

Higgins is a frequent speaker at international creative forums and has served as a judge at global industry festivals including D&AD, Cannes Lions, One Show APAC and Spikes Asia. His leadership is expected to further strengthen AKQA London’s ability to deliver influential work that connects brands with audiences.

www.akqa.com

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