Idahoan Foods expands marketing mandate with Brandon

Brandon, the results-obsessed, creatively integrated marketing agency, has announced the expansion of its strategic partnership with Idahoan Foods, the market player in premium dehydrated potato products. The move marks a pivotal step in Idahoan’s digital transformation and omnichannel commerce roadmap.

Following three years of impactful collaboration across social media, influencer marketing, and content production, Idahoan is entrusting Brandon with a significantly broader remit. The expanded scope includes creative strategy, campaign development, paid social, paid search, email marketing, social commerce innovation, and a phased website transformation.

At the core of the digital overhaul is the migration of Idahoan’s existing websites into a unified, high-performance platform, with a long-term roadmap to integrate five international sites and B2B experiences. The transformation is designed to deliver speed, retail relevance, and global impact.

Scott Brandon, CEO, Brandon: “We’re honored to have earned Idahoan’s trust over the past three years through the results we’ve delivered in social media, content, and influencer marketing. This expansion is a direct result of the ideas, creativity, and measurable growth our teams have achieved together. We’re excited to build on that momentum, bringing the same level of innovation and execution to even more channels that are critical to Idahoan’s future success.”

Brandon has earned its reputation as one of the top agencies for consumer packaged goods (CPG) brands by thriving at the intersection of analytics, culture, and creativity. The agency’s approach is rooted in connecting data to action, and action to outcomes—driving revenue and measurable brand growth.

For Idahoan, Brandon has evolved into a true growth partner.

Chuck Coyle, Director of E-commerce, Idahoan: “Brandon has proven to be more than just an agency—they’re a strategic growth partner. Their blend of creative integration and analytics-driven execution makes them uniquely positioned to help us deepen our customer engagement and fuel our long-term vision.”

From shopper insights to screen-deep storytelling, Brandon builds strategies that punch above their weight and creativity that drives results well beyond “likes”—fueling tangible impact across retail and e-commerce.

www.thebrandonagency.com

www.idahoan.com

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