María Fernanda Gutiérrez joins Grey Mexico as President

Grey, the global creative agency renowned for its “Famously Effective” ideas, has announced the appointment of María Fernanda Gutiérrez as CEO of Grey Mexico, effective September 1, 2025. María will report directly to Laura Maness, Grey’s Global CEO, and will lead the agency into its next era of growth, creativity, and innovation.

Laura Maness, Global CEO, Grey: “We are absolutely thrilled to welcome María to lead Grey Mexico. María’s impressive 20-year track record isn't just about transforming businesses and mindsets; it is about her profound understanding that true business impact stems from fearless, groundbreaking creativity. She inherently values the power of ideas and has a proven ability to cultivate environments where they thrive.”

Grey Mexico has recently earned international recognition with wins at Cannes Lions, The Clios, and El Sol, while simultaneously driving strong business results for clients.

Maria: “I connected instantly with Laura, the global team, and Alexis – their collective vision to make Grey, and specifically Grey Mexico, the undisputed number one in the market is palpable. Looking from the outside in, it is clear Grey Mexico is at a pivotal point. I'm incredibly eager to join the team they are building.”

Alexis: “This is a great moment for Grey Mexico. We have established a strong creative reputation, and María’s arrival provides the perfect boost for our business and the consolidation of our operations. I know our visions for business and creativity are perfectly aligned for this new era.”

Proven Experience Across Leading Global Networks

María brings two decades of leadership experience across Publicis Groupe agencies, including roles as COO of Leo Constellation MX and key leadership positions at PublicisMX and Publicis Worldwide, where she worked with major clients such as Citibanamex, Nestlé, Liverpool, and MG Motor.

Her career also includes leadership and client partnership roles at Saatchi & Saatchi, Digitas, and Leo Burnett, where she drove business and brand transformation for AB InBev, Coca-Cola, Microsoft, and other global brands.

Strengthening Global Leadership in 2025

María’s appointment underscores Grey’s ongoing commitment to investing in top talent and strengthening its leadership across key global markets. In 2025 alone, Grey has made significant leadership appointments in New York, London, China, Germany, India, and Japan, further solidifying its global reputation for creative excellence and business growth.

www.grey.com

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