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Created with Atlanta-based agency Fitzco, the campaign builds on the brand’s existing We Love Bugs platform and introduces a character designed to connect with audiences in social environments.

The agency will develop a brand platform and multi-channel campaign as the dairy brand looks to strengthen its position in a growing and competitive category.

He will oversee strategy and operations across the Americas, working with clients and teams to develop customer experiences across brand, product and service design.

The agency will lead the development of a brand platform aimed at strengthening engagement with donors while reflecting the organisation’s inclusive healthcare mission.

Wayne Deakin will oversee creative output across Bray Leino as well as sister agencies krow and Story. His remit includes leading work across sectors such as FMCG, automotive, financial services, healthcare and B2B, reporting to Kate Cox, CEO.

The campaign responds to changing eating habits and fragmented attention, highlighting quick, nutritious solutions that go straight from cupboard to table.

Actor Sam Richardson returns to bring deadpan wit and grounded advice, positioning BFF as a dependable companion through everyday money challenges.

The second-generation SUV pairs confident performance with efficiency, while offering segment-leading interior space and comfort.

Rather than promoting devices or technology, the initiative emphasizes how Tesco Mobile supports everyday relationships with family, friends, and communities.

The initiative builds on the Brazilian expression for bad credit, “dirty name,” connecting Cif’s iconic cleaning message to financial wellbeing.

The work highlights both the pressures and lighter moments that define these roles, while reinforcing the platform’s role in supporting business outcomes.

The venture enters a market where demand for bold creative approaches continues to grow despite organizational risk aversion.

With this acquisition, both organizations will combine their networks, methodologies, and expertise to better connect advertisers and agencies.

The partnership supports Unilever’s shift toward a many-to-many brand-building model centered on social platforms, creators, and AI-driven insights.

The agency will handle digital production, optimization of campaign assets and digital concept creation for the National Lottery Club.

The initiative introduces a refreshed logo and visual identity, a new sonic identity, and partnerships spanning music, basketball, spicy food, fashion, and street culture.

M+C Saatchi Group UK and Bauer Media Outdoor have partnered with environmental charity Let’s Do It World to launch Not on myPhone, a national campaign encouraging people to delete unwanted photos from their phones and reduce the hidden carbon footprint of digital storage.

The agency will lead digital strategy and operations across performance, customer relationship management, and creative development for all three clients.

The campaign, developed by Juxtapose Studio, highlights confidence, balance, and vitality, with playful touches that align with both Lohan’s persona and Health-Ade’s mission to empower people to follow their gut.

While most marketers see AI as essential, reports from Supermetrics reveal that only 6% have fully integrated it into their workflows.

The campaign centers on a lighthearted film that shows grandchildren playfully using crochet as a way to persuade grandmothers to swap their usual mayonnaise brand for Heinz.