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In a move set to transform how brands approach customer engagement, Amazon Ads has joined forces with ETBrandEquity to unveil 'FunnelEdge'

Global digital consulting giant Globant, has announced the restructuring of its marketing and advertising services, consolidating all related disciplines under the newly expanded GUT Network

COMvergence, the global independent research firm specializing in providing in-depth insights into the media and advertising landscape, has revamped its logo just ahead of its tenth anniversary early next year.

Brand Metrics, the global market leader in brand lift measurement technology, is expanding its collaboration with the advertising arm of DPG Media.

Spotlight Outdoor Ads, a prominent player in the out-of-home (OOH) industry, has inaugurated a new era of large-format advertising on the Las Vegas Strip with the launch of the first three towers in its Vegas Strip Tower Network.

sg360°, an omnichannel marketing provider in North America, has named Tedd Aurelius as new Chief Marketing Officer (CMO),  to spearhead company's growth.

The Arena Group has expanded its advertising capabilities by launching a dedicated marketplace on Index Marketplaces, a specialized offering powered by the independent supply-side platform, Index Exchange.

LG Ad Solutions, a global player in advanced Connected TV (CTV) advertising, has announced a strategic partnership with Databricks.

Comcast Advertising, the advertising division of Comcast, announced a step change for the advertising industry: agencies and brands can buy targetable, biddable ads on linear TV for the first time.

The public relations industry is at a critical juncture, navigating a landscape where media habits are fragmented and trust is both the most valuable and most vulnerable asset.

The collaboration brings together VIOOH’s global programmatic platform with London Lites’ growing network of high-impact digital screens.

The move builds on PubMatic’s 50% year-over-year CTV growth and underscores its position as a key technology partner for next-generation advertising formats.

Growth is being fuelled by investment from B2B creators, generative AI brands, and the expansion of campaigns into connected TV (CTV).

The update builds on DoubleVerify’s AI-powered classification technology, designed to ensure transparency and protect brand integrity across social environments.

The move marks a major step in Dotted Line’s long-term growth strategy, adding new capabilities, expanding its client offering, and laying the groundwork for future expansion into the Atlanta market.

A new truth is crystallizing in the marketing world: purpose and profit are not opposing forces, but two sides of the same coin.

The collaboration will enable advertisers to access Yagoo’s premium digital screens across China directly through the VIOOH Trading Manager platform.

By optimizing infotainment systems that make it easy for drivers to access and enjoy content, automakers can strengthen customer relationships and unlock new revenue streams.

The collaboration will allow BVM to streamline campaign execution for more than 30,000 small- and medium-sized business clients, enhancing scalability and performance across leading social media channels.

The appointment marks a significant step for South Africa’s media and advertising sectors, with the goal of delivering consistent, actionable insights into audience behaviour across platforms.