Global digital signage market to reach $28.9 billion by 2030, report

The global digital signage market is on track for steady expansion, with revenues forecast to rise from USD 21.45 billion in 2025 to USD 28.88 billion by 2030, according to MarketsandMarkets. This represents a compound annual growth rate of 6.1 percent over the period, driven by rising adoption across commercial environments and continued advances in display technology.

Digital signage systems combine LED and LCD displays with media players, sensors and cloud-based software to deliver dynamic, real-time content. Their ability to support data-driven communication has accelerated uptake across sectors such as retail, hospitality and food service, where brands are increasingly replacing static signage with digital formats.

Hardware remains the largest market segment

By offering, the hardware segment is expected to account for the largest share of the digital signage market during the forecast period. Growth is being driven by increased use of direct-view LED and OLED displays, which support ultra-high definition formats including 4K and 8K. Demand for large-format, high-resolution displays in advertising and commercial spaces is also contributing to hardware’s strong position.

Alongside hardware, the software segment is forecast to record the highest compound annual growth rate, reflecting rising demand for content management, analytics and cloud-based control systems that support complex, multi-screen networks.

Display size and product trends

By display size, screens larger than 52 inches are expected to dominate the market, reflecting demand for greater visual impact in retail, transportation hubs and public venues. By product type, video walls are projected to register the highest growth rate, supported by their increasing use in immersive brand environments and large-scale information displays.

Based on installation location, the outdoor segment is projected to grow at the highest rate during the forecast period. This growth is underpinned by improvements in display brightness, contrast and durability. High-brightness displays exceeding 2,000 nits are making digital signage more viable in outdoor settings, while enhanced weather resistance and longer operational lifespans are supporting wider deployment.

Asia Pacific leads regional growth

Asia Pacific is expected to account for the largest share of the global digital signage market and is projected to grow at a compound annual growth rate of 8.1 percent. The region’s position is supported by rapid infrastructure development, expanding Internet of Things adoption and digital transformation initiatives across commercial and public sectors.

Rising disposable incomes, modern retail development and changing consumer lifestyles are further driving demand for high-impact digital advertising solutions across key Asia Pacific markets.

The market landscape includes major technology and display providers such as Samsung, LG Electronics, Sharp NEC Display Solutions, Leyard, Sony Group Corporation, Barco, Panasonic Corporation, AUO Corporation, Shanghai Xianshi Electronic Technology, and BrightSign.

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