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Developed by Fold7, the campaign centres on the idea that taste remains subjective, positioning the brand within cultural conversations where differing perspectives coexist.

The campaign, titled Craft Your World, aligns with the release of the game’s Midnight expansion and its Player Housing feature, which enables users to design and personalise in-game spaces.

Postcode Lottery has launched a campaign centred on real-life winner stories, capturing the emotional journey around each win as part of a broader shift in its brand storytelling.

Running until mid-May, the Pop up your afternoon campaign focuses on reaching listeners during peak snacking hours, using music and entertainment to reinforce brand awareness.

The initiative challenges how true crime content is consumed, positioning the issue as one of responsibility and respect for those directly affected by missing persons cases.

Running from Monday 22 to Thursday 25 June, the Kantar Content Studio will operate بالقرب the Palais, providing a space for focused discussions amid the broader festival activity.

The Don’t Be Chicken campaign marks Bojangles’ push into a market known for established favourites, using humour and provocation rather than price-led messaging to attract attention.

The results highlight how evolving HFSS restrictions continue to shape creative approaches, with effectiveness increasingly driven by memorability rather than product visibility alone.

Born Social has promoted Alex Green to Head of Growth (UK), reinforcing its approach to new business and strengthening collaboration with parent company Croud as demand grows for integrated creative and media services.

The innovation aims to connect fans through shared musical interests, turning a simple ‘cheers’ into a way to meet like-minded people.

The partnership will focus on connecting the brand with a new generation of travellers while driving bookings and engagement across the US, Australia and Europe.

Droga5 São Paulo has launched the second phase of its Lifeless Flag campaign for SOS Oceano, highlighting the interdependence of Brazil’s oceans and forests.

McCann in Manchester has been appointed by Delamere Dairy to support its next phase of growth, following a competitive pitch process.

The out-of-home activation reimagines KFC’s iconic structures to highlight the addition of fried chicken kebabs to its menu, creating a visual link between the brand’s signage and traditional döner preparation.

The initiative highlights the brand’s heritage in the French Alps while positioning its long-standing “Live Young” philosophy through a mix of cultural, sports and design-led activations.

Created by St Luke’s, the campaign shifts attention from destinations themselves to the feelings associated with travel, aiming to inspire travellers while reinforcing Heathrow’s extensive route network.

Developed in collaboration with McCann, the campaign centres on the role of questioning assumptions and challenging conventional thinking in financial markets.

The campaign was developed by Leo Constellation, part of Publicis Groupe, under Global CCO Marco Venturelli.

The guide provides a three-step approach: developing a robust sustainability strategy, verifying claims, and applying the Seven Dials of Greenshouting

Drawing inspiration from the biomes of Brazil’s Midwest—including the Cerrado, Pantanal, and Amazon—the campaign uses the dust kicked up by Jeep vehicles as a visual metaphor for transformation and the creation of new paths.

The campaign blends nostalgia, satire, and investigative storytelling to spark conversation across sports and culture audiences.