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Beginning in March 2026, the programme offers part-time roles in Sydney and Melbourne across the agency’s social, content and advocacy teams.

The partnership supports G Adventures’ ambition to reach new audiences and reinforce its position in the adventure travel sector through paid media, AI-driven search visibility and broader digital performance initiatives.

JCDecaux, Carrefour, Carmila and Unlimitail have formed a strategic partnership to build an expanded indoor and outdoor media network across shopping centres and their access areas in France and later in Spain.

The findings indicate that while AI offers clear potential for speed, scale, and personalisation, brands remain focused on maintaining media quality and ensuring advertising environments support performance.

Imogen Coles becomes head of influence, EMEA; Rachel Porter steps into the role of head of influence strategy, EMEA

The move strengthens the company’s presence along the western edge of the Charlotte Designated Market Area, an area shaped by commuter traffic and regional growth.

The alliance combines Adelaide’s measurement capabilities with GDB’s methodology and regional expertise to promote more effective and transparent media investment.

It is becoming easier every day to make music. The tools are getting smarter, faster and more accessible to everyone. Music output is being democratised at incredible speed.

Global advertising investment is set to break the trillion-dollar ceiling in 2026, rising 5.1% and outpacing world economic growth.

The offering is powered by Hearst Anyscreen, Hearst Television’s CTV and cross-screen video platform, giving advertisers a way to reach priority audiences across screens within a premium, brand-safe environment

The system gives agencies, brands, SSPs and DSPs streamlined access to standardized program-level metadata, enabling more precise targeting and transparency in campaign performance.

The collaboration allows brands, agencies, and publishers to activate interactive CTV units programmatically while accessing commerce-focused reporting through PubMatic’s existing integrations.

dentsu’s latest Global Ad Spend Forecasts suggest the industry is entering what it calls the Algorithmic Era, a period in which algorithms exert growing influence on how people discover, evaluate and engage with brands.

The resource offers practical guidance for creating more inclusive advertising across TV, digital and social platforms and builds on momentum from the Paris 2024 Paralympic Games.

Patterson previously oversaw client relationships and the agency’s day-to-day operations, working closely with Charlie Rudd.

Ocean Outdoor has opened applications for Drops in the Ocean, the company’s annual fund supporting environmental organisations through Digital Out of Home media.

The company positions its technology as a governance layer for organisations adopting generative AI in media buying.

The St Vincent Place Banner measures 20 metres by 10 metres and spans the façade of the former Clydesdale Bank headquarters, which is undergoing redevelopment.

Through FANHub, Publicis Sports clients will be able to run campaigns that react instantly to match events, using Genius Sports’ data signals to reach fans at their highest points of engagement.

The deal, supported by a minority investment from Crestline Investors, combines Broadsign’s content management, ad serving, and buy- and sell-side tools with Place Exchange’s SSP and complementary solutions.

The results indicate that combining both channels can significantly strengthen outcomes for emerging brands, particularly those without established brand identities or previous experience with streaming placements.