Tagresults

The juries will be responsible for evaluating entries and setting the global standard for creative excellence across categories.

The initiative is structured as a six-part content series distributed across Dr. Squatch’s owned and paid social channels.

The initiative follows a sharp rise in reports of misogyny and violence against women, including cases involving manipulated or fabricated images, according to data from SaferNet Brasil.

The initiative addresses the widespread use of passive language in reporting cases such as stalking, abuse and femicide, where the perpetrator is often omitted from headlines and narratives.

Kyle Duckitt joins the Australian leadership group and will help define the agency’s strategic direction.

The upgraded system introduces agentic AI capabilities intended to shift marketing operations from linear processes to predictive, outcome-driven decision-making.

The agency will now handle both creative development and media planning for the brand, with a focus on increasing purchase frequency and expanding consumption occasions within the savoury snacking category.

Ore-Ida, the inventor of Tater Tots, has introduced a new creative platform titled Ore-Ida or Nothing, reinforcing its positioning around quality and category leadership in frozen potatoes.

The campaign frames both the brand and the athlete around sustained high performance, with messaging focused on reliability under pressure and long-term energy delivery.

The initiative, created by LePub, marks the start of the peak summer season and the first major campaign from The Magnum Ice Cream Company following its separation from Unilever.

The campaign, part of the brand’s Shared Challenges platform, shifts attention from performance-led messaging to the human experiences that emerge in demanding environments.

Compiled by ACT Responsible in partnership with WARC, the report evaluates creative work that addresses societal challenges and drives behavioural change.

Publicis Conseil and AXA have taken the top positions in the ACT Good Report 2026, with the campaign Three Words named the most impactful work for social good globally.

The campaign positions 5G through storytelling rather than technical messaging, aligning the company’s infrastructure ambitions with a broader cultural narrative.

The campaign will debut in the United States before expanding to international markets, reinforcing the ongoing partnership between the brand and the agency while supporting LANEIGE’s global growth ambitions for the product line.

Medical-strength hydration company BIOLYTE has launched its first national campaign, aiming to reposition hydration as an everyday necessity rather than a solution reserved for athletes or recovery.

The retailer positioned itself at key touchpoints across the festival journey to engage directly with a youth-driven audience.

The work positions laundry as part of a shared domestic role while promoting OMO Ultimate Capsules.

The work introduces a fictional monster to represent the challenges researchers face when dealing with disconnected lab systems.

The campaign brings its platform You Know What You're Getting to life through a series of exaggerated experiments designed for digital audiences.

The bridal campaign builds on that launch, focusing on a spectrum of shades intended to represent personal expression and long-lasting relationships.