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For brands seeking to close the reach gap and capture lost revenue, the solution is clear: a smarter, more deterministic allocation is no longer optional, it's essential for maximizing return in a fragmented media landscape.

The initiative forms part of Land O’Lakes’ Modern Rural Collective (MRC), a network of storytellers, marketers and brands focused on redefining how rural and urban communities connect through storytelling and shared aspirations.

The report reveals that 38 percent of marketers now prioritize sales or ROI as their primary metric for success, signaling a clear shift toward performance-based measurement.

The findings come from the industry’s first cross-sector Influencer Database, analysing 220 campaigns from 144 brands across 36 sectors and 28 markets, representing over £133 million in influencer spend.

A respected creative industry leader, Muddle will oversee the agency’s operations across Australia and New Zealand, spanning advertising, PR, social and influencer marketing, customer engagement, consulting, and health communications.

The suite enables brands to improve data accuracy, generate predictive insights, and streamline integration, all while adhering to their own privacy policies.

The combination of Omnicom and IPG would unite two of the world’s largest advertising holding groups, subject to final regulatory clearance.

The agency will be responsible for developing behaviour change communication strategies designed to drive a cultural shift in road and maritime safety across New South Wales.

Companies are embedding sustainability into strategy not only to future-proof their operations but also to drive systemic impact.

The agency will oversee PR strategy, media outreach, influencer engagement, and brand positioning for Visit Taos

Williams will oversee the integration of DEPT’s design, marketing, experience and technology practices into a unified creative approach.

In her role, Sacha Weinberg will work with leaders across Nielsen to strengthen the company’s brand identity and develop marketing strategies aligned with its data-driven approach.

With combined billings of 20 billion US dollars, the venture immediately ranks among the world’s largest media investors.

New data reveals an industry consolidating around three tech titans while simultaneously scrambling to adapt to shifting consumer habits through influencers and AI.

Responsibilities include scouting and recruiting talent, managing product fulfillment, handling negotiations and payments, approving content and ensuring quality control.

The move includes the launch of an AI-enabled Experience Hub in Lima, which will integrate creative, strategy, production, influencer marketing, CRM and data under one operation.

The acquisition expands Publicis Groupe’s network of specialized talent hubs, improving execution and flexibility across markets.

In addition to media, RPA will manage messaging strategy to ensure consistent communication across platforms and audiences.

The appointments strengthen the company’s creative, media and strategy leadership across the Americas.

The agency, which has more than 40 years of experience in advertising and digital marketing, is building on its expertise to support rights holders, sponsors and brands with content designed to engage fans and strengthen brand presence.

LTK’s third annual creator marketing study indicate that creators will lead marketing investment priorities in 2026, surpassing even AI-driven search and paid social.