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Belgian sauce maker Manna taps blended agency iO in new brand campaign
Manna needed a refresh for its product labels. To visually update them and anchor the brand name in the minds of the general public, iO developed a creative branding campaign.
Starbucks is the world’s most valuable restaurant brand, report
American brands make up 19 out of the top 25 brands in the ranking and collectively account for 90% of the total brand value.
Peter Piper Pizza picks Citrus Advertising as the new agency of record, for brand, creative and media services
Citrus kicked off the partnership by filming a series of new commercials and introducing a new brand positioning: The Fun Is Baked In.
Planters nuts and snacks manufacturer launches “Ahhh, nuts” ad campaign
The innovative campaign, developed in collaboration with BBDO MW features four, fast-paced, high-energy spots depicting everyday mishaps while fishing; waiting at a cash machine; opening a highly carbonated bottle; and an experience at a vending machine.
Mondelēz International advances progress toward 2050 net zero emissions goal
Achieving this milestone includes providing documentation of the company's carbon accounting, aligning to new standards, continuing to transform its business operations and supply chains, and transparently reporting progress.
Totino's and Dentsu Creative in new ad campaign to save football fans from ‘flat’ pizza
In two new ad spots developed in partnership with Dentsu Creative, Davidson delivers his signature style of comedy as he takes on pizza delivery and epic game day parties.
Instacart unveils ads on its AI-powered smart carts
Instacart,the grocery technology company in North America, has announced it is expanding its advertising solutions to Caper Carts, the company's AI-powered smart carts.
Dunkin’ and Leo Burnett unbox the power of the donut in new holiday campaign
The heartwarming spot, titled “Unboxing,” was brought to life, with the help of director Henry-Alex Rubin (Smuggler) and is set to a custom-made track created by Beacon Street Studios.
Kerrygold explores the power of mealtime reconnection in new global advertising campaign
The campaign – 'May your table always be full' – aims to illustrate the power of reconnecting with friends and family at mealtimes amid the fast-paced pressures of everyday modern life.
Plug and Play Alberta announces 73 startups for Fall cohort accelerator programs
Plug and Play Alberta has announced 73 startups for the Fall cohort of its industry-specific Digital Health, Sustainability, Food & Beverage, and Sector Agnostic startup accelerator programs.
5W Public Relations acquires US boutique food and beverage communications firm YC Media
With the addition of YC Media, 5W adds the boutique firm's exemplary services, clients, and senior talent to its existing roster of consumer brands.
Food, finance sectors were South Korea’s biggest ad spenders for first half of 2023, report
The analysis delivers an accurate view of advertising trends and spending between January and June this year.
Joe Public Cape Town launches Uber One campaign
Joe Public Cape Town recently helped launch Uber's latest campaign, Uber One, a brand-new membership programme that brings together the best of Uber and Uber Eats.
Nestlé is the world’s most valuable food brand with a brand value of $22.4 billion, report
Nestlé's brand value has steadily increased this year due to strong sales growth across its extensive and varied brand portfolio.
UK foodtech startup Clean Food Group partners with LATAM food technology specialist, Alianza Team
UK-based foodtech startup Clean Food Group, has announced a new investment and strategic collaboration with Alianza Team, the Latin American food production and lipid-based technology expert.