yfood appoints Spin as social media agency

Spin's remit includes creating organic social content through its studio team alongside collaborations with external content creators

Spin has been appointed as the retained social media agency for ready-to-drink nutrition brand yfood, adding another client to its growing portfolio.

The agency will lead yfood's organic social media activity, developing a content programme that combines in-house production with creator partnerships to grow the brand's online community and strengthen its presence in the UK market.

Agency to oversee organic social strategy

Spin's remit includes creating organic social content through its studio team alongside collaborations with external content creators. The agency will focus on building audience engagement and increasing brand relevance across social platforms.

Brydie Hindley, Client Partner, Spin: "yfood is a brand with real momentum and a community that's genuinely passionate about what they stand for. We're bringing together studio production and creator talent to build something that feels native to social from the ground up."

Pete Rosier, Head of Marketing, yfood: "We wanted an agency that understands how social actually works, not just how to show up on it. Spin's approach to content, community, and creators is exactly what we need as we grow in the UK market."

Appointment follows agency growth

The account win comes as Spin continues to expand its client portfolio. Recent new business wins include Fortnum & Mason, InPost and National Rail, while the agency has also retained clients including Paramount, Channel 5 and Google Cloud.

Spin recently received the Social Media Agency of the Year title at the Europe Agency Awards and was highly commended in the Agency of the Year category at The Drum Awards. The agency has also expanded internationally with the launch of operations in the Asia-Pacific region.

yfood expands UK retail presence

The appointment coincides with yfood's continued expansion across UK retail. The brand is now available in more than 10,000 retail outlets nationwide, including Tesco, Co-op, Boots, Sainsbury's, Holland & Barrett, Superdrug, Ocado, SPAR and Nisa.

www.spinbrands.com

www.yfood.com

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