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The event, scheduled for May 4, will bring together figures from fashion, film, music, sports, and business, with Getty Images providing exclusive visual coverage from across the evening.

The campaign, Life is a Beautiful Sport, positions tennis as an influence that extends beyond performance, shaping attitude and identity in a contemporary context.

The independent PR and digital marketing agency will focus on increasing awareness and supporting EDJY’s growth through an integrated communications approach.

The company’s research and development teams are applying AI, automation, and machine learning to analyse consumer insights, accelerate formulation processes, and develop new products across hair care, skin care, and wellbeing categories.

The initiative is structured as a six-part content series distributed across Dr. Squatch’s owned and paid social channels.

The campaign will debut in the United States before expanding to international markets, reinforcing the ongoing partnership between the brand and the agency while supporting LANEIGE’s global growth ambitions for the product line.

The retailer positioned itself at key touchpoints across the festival journey to engage directly with a youth-driven audience.

Victoria's Secret has unveiled its global campaign The Season of Strapless, starring professional basketball player and model Angel Reese, marking her first campaign role with the brand.

The program focuses on artists shaping their genres through distinct artistic perspectives, combining performance, film and live events.

At the heart of the campaign is Hyunjin, whose style and stage presence convey the energy and free-spirited attitude central to Guess?’s identity of being young, timeless, and adventurous.

The agency will handle a broad scope of responsibilities, including affiliate network development, campaign management, seller performance optimization, and community engagement.

The appointment follows two separate pitch processes in EMEAI and APAC, building on a strong partnership in China and replacing multiple incumbent agencies globally.

The campaign introduces expressive new hues, prints, and materials across TUMI’s signature travel and lifestyle silhouettes.

The partnership launches with a custom spot featuring global ambassadors Kendall Jenner and Simone Ashley during the 98th Annual Academy Awards

Directed and photographed by Gordon von Steiner, the campaign highlights the brand’s underwear and denim essentials in a stripped-back, intimacy-focused aesthetic.

The initiative combines advertising, fashion partnerships and product releases designed to position salon-inspired hair styling as accessible to a broader audience.

The agency began its work earlier this year, focusing on expanding awareness and reaching new customers while continuing to serve MZ Wallace’s loyal audience.

Under the partnership, VML will consolidate internal teams and legacy partners into a single integrated social model, responsible for full-funnel strategy, content production, social listening, and platform and community management.