MZ Wallace selects January Digital as media partner

As it marks 25 years in business, premium accessories brand, MZ Wallace, has appointed January Digital as its media agency of record to guide the brand’s next growth phase.

The agency began its work earlier this year, focusing on expanding awareness and reaching new customers while continuing to serve MZ Wallace’s loyal audience.

The appointment comes as MZ Wallace accelerates growth across retail and ecommerce. With new stores in Washington, DC, and Los Angeles, and ongoing expansion in the US, UK, and Canada, the brand is investing in higher visibility. January Digital will manage all paid media and creative testing, coordinating content, social, and media strategies to support product launches. Early campaigns this year, including the Park Collection, Lunar New Year styles, and Valentine’s Day initiatives, have set the tone, with a Mother’s Day collaboration expected to drive further growth.

Expanding reach and media efficiency

The partnership is designed to improve media efficiency and insights, leveraging January Digital’s proprietary optimization and reporting tools to enable faster decision-making, enhanced visibility, and more targeted creative strategies.

Eliza Sniatkowski, VP of Marketing at MZ Wallace: "After 25 years, we’re not slowing down, we’re building what’s next. There’s significant opportunity to grow our audience and expand how customers discover us. We were looking for a partner who could help us scale thoughtfully across channels while staying true to the brand. January Digital has already pushed our thinking and brought a new level of rigor to how we approach media and customer growth."

Bringing experience and brand alignment

Vic Drabicky, Founder and CEO of January Digital: "When our first child was born, my wife bought an MZ Wallace bag that she still uses today – ten years later – so getting to work with the brand definitely has sentimental value for me. MZ Wallace has a truly incredible team, and we are thrilled to work with them on their next phase of growth."

The collaboration aims to reach new customers, provide a clearer view of existing audiences, and enhance media performance across retail and ecommerce platforms in the coming years.

www.mzwallace.com

www.januarydigital.com

Follow Marketing Report on LinkedIn