Pum Lefebure to lead Cannes Luxury Lions jury

Pum Lefebure has been named Jury President for the Luxury Lions at Cannes Lions 2026, with organisers unveiling the full jury lineup for the category.

Lefebure, who co-founded Design Army in the United States, is recognised for her work across branding, fashion, luxury and lifestyle sectors, developing campaigns and visual identities for global brands.

International jury spans luxury and creative sectors

The Luxury Lions jury brings together executives from media, fashion, luxury retail and creative agencies across multiple regions.

The jury members include Bruno Danto, Chris Graves, Crystal Vinisse Thomas and Florent Imbert.

Additional members include Hector Muelas, Matteo Sgarbossa, Miral Youssef, Osato Evbuomwan and Sandra Bold.

Luxury Lions focus on creative impact

The Luxury Lions category recognises creative work, brand experiences and business solutions developed for luxury audiences and premium brands.

The category evaluates campaigns and activations across areas including branding, storytelling, retail experience and customer engagement within the luxury sector.

Lefebure will lead the jury process for the 2026 awards programme, overseeing the selection of winning entries from international submissions.

The full 2026 Jury line-up can be found here

www.canneslions.com

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