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The campaign encourages diners to refresh their palates between bites and pay closer attention to each mouthful.

The campaign will expand with a series featuring actress Victoria Pedretti, NFL quarterback Jaxson Dart, swimmer Wang Shun, and runner and BOSS brand ambassador Alica Schmidt.

The 360 campaign includes a 30-second hero film running across TV, video-on-demand, radio, out-of-home, retail, social, online and digital channels.

Mother New York uses the familiar visual structure of insurance forms as a creative device, turning policy details into a window into customers’ lives, milestones and memories.

Called The Gentlemen’s Serve, the partnership is the first brand collaboration for the series and the first multi-market activation between Netflix and AB InBev

The campaign will connect with fans through limited-time team packaging, a 74-stop Fan Work Is Thirsty Work tour, Big Noon Kickoff, Coca-Cola Bowl Season and the brand’s first integration with Yahoo! Sports College Fantasy Football.

First launched in 2025, Side Missions is based on the idea that a trip to McDonald’s can become an unexpected detour from the day’s main plans.

The film opens with IShowSpeed driving at night before a phone call sends him toward what he believes is a Hot Ranch.

Developed with agency of record GALE, the social-first campaign uses humor and zombies to highlight the nutritional role of whole milk.

The campaign brings Ramón the Rooster and Guadalupe the Calavera, characters featured on Espolòn’s illustrated bottles, into real-world settings.

The brand is moving into original entertainment by developing its own characters and fictional world.

The campaign aims to establish Westin as a destination for restorative sleep, highlighting products and services such as Sleep Well Lavender Balm and the Sleep Well Menu.

The collection takes inspiration from photographs taken by Eve Arnold on the set of Monroe’s final film.

For brands, retail media is becoming indispensable, particularly in CPG, where it is forecast to account for more than half of advertising investment in food and alcoholic drinks in 2027.

Central Cee has become one of the UK’s most prominent rap artists, with his music reaching audiences globally.

The campaign centres on a 60-second manifesto film starring Rhian Teasdale, frontwoman of British indie-rock band Wet Leg, and includes an exclusive Telekom Electronic Beats event in Berlin on August 26.

Four cinematic vignettes portray familiar situations in which people persist with established habits despite easier options.

The Summer Job film features an individual working as a ball picker on a golf course. During his shift, he takes a break from his routine to enjoy the atmosphere and freedom associated with the summer months.

It follows the first chapter of Made Possible, launched in August 2025, which highlighted the early construction of Highmark Stadium through Thomas and his commercial construction company, 34 Group Inc.

The campaign is built around the idea that Filipinos naturally bring energy and enjoyment to everyday moments.