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The One Club unveils jury for global student brief
Open to undergraduate, graduate and portfolio students worldwide, the is nonpartisan and aims to increase voter turnout without promoting any political party, candidate or ideology.
Dentsu turns fans into Roblox co-creators
Egg Hunt 2026: The Grand Eggspress builds on the legacy of Roblox's earlier Egg Hunt events by involving developers, creators and players throughout the development process.
IKEA Taps PIGEON for student push
The campaign spans connected TV, online video, out-of-home, display, social media, Spotify and in-store channels.
Nike expands sportswear with Studio Fleece
The launch also includes Solo Fleece, a men's hoodie that shares the same design approach and forms part of a broader Nike Sportswear campaign.
WARC: The ceilings limiting social-first marketing
The report examines how marketers can achieve sustainable growth as investment in social and creator marketing continues to increase.
TBWA unveils visual identity by DXD
Developed under the direction of Bruno Regalo, Global Chief Design Officer at TBWA\Worldwide and Head of DXD
[Interview] Vincent Druguet, CEO, WPP Creative France
As WPP rolls out its Elevate28 transformation strategy, Druguet is leading the integration of creativity, consulting, technology and AI into a simpler, client-focused model.
Coca-Cola encourages shared meals in global campaign
The campaign explores the tension between responding to the constant demands of modern life and creating opportunities for face-to-face connection.
Lola expands globally with David Carson campaign
David Carson produced a series of graphic artworks using his signature collage style.
Heineken revives Serena ticket campaign
Selected entrants will receive access to the Heineken Suite at Arthur Ashe Stadium during the 2026 US Open, turning past match tickets into invitations for a fresh tournament experience.
Prophet acquires JBi Digital
Founded in 2008, JBi Digital specialises in designing and delivering large-scale digital platforms for enterprise, public sector and regulated-sector organisations.
GUT appoints three leaders to global roles
The appointments expand the agency's global leadership team as the network continues its international growth.
Quilter turns financial planning into prime-time TV
The campaign is Quilter's first television advertising initiative and features a hero film directed by Tim Godsall.
Fans drive REESE'S OREO triumph
The campaign highlights the product's commercial performance and its origins in long-running consumer demand for a collaboration between the Reese's and OREO brands.
Toyota teams up with Álvaro Díaz on music campaign
As part of the partnership, Toyota and Álvaro Díaz commissioned two artists to create a collection of limited-edition posters inspired by the album's tracklist and visual identity.
Holiday Inn Express backs comedy film campaign
The collaboration forms part of the brand's strategy to strengthen its appeal among younger travellers through entertainment-led marketing.
[Marketing Week] Bob Koigi: The missing AI link
That picture emerges from two separate studies by Knak and Gain Theory, which suggest that marketing's greatest challenges lie beyond content generation.
Champion to lead PR for Brooklyn Water Bagel
Brooklyn Water Bagel selected Champion to strengthen its communications strategy as it grows beyond its Florida roots. The agency's remit includes raising the profile of the brand's story while supporting its franchise development objectives.
Severn Trent taps Gen Z with wild brushing
At the centre of the campaign are Wild Brushing Kits, which demonstrate that only 20 ml of water is needed to brush teeth without leaving the tap running.
BMW teams with Spider-Man for global campaign
Created in collaboration with BMW and produced by Parasol Island, the campaign centres on the teaser film The Big Screen.
Samsonite takes brand beyond the suitcase
The campaign highlights Samsonite's Better Than Basic™ range, positioning its bags and backpacks as products designed for both everyday use and travel.
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