Lola expands globally with David Carson campaign

The agency is establishing a micro-network with offices in Spain, Brazil and the United States

Madrid-born creative agency Lola has launched a global brand campaign created in collaboration with graphic designer David Carson as the Madrid-founded creative agency expands its international presence. The agency is establishing a micro-network with offices in Spain, Brazil and the United States.

The campaign introduces Lola's Crazy Ambition positioning alongside a visual identity developed with DxD, TBWA's design arm led by Bruno Regalo. The work supports the agency's global expansion and reflects its focus on collaboration across markets.

David Carson creates campaign visuals

David Carson produced a series of graphic artworks using his signature collage style. The pieces combine elements from previous creative work by Lola's offices with materials from each city where the agency operates. They also incorporate references to agencies that contributed to Lola's development, including Lew\Lara, 180 US, MullenLowe and adam&eveDDB.

The artwork features campaigns created for clients including Molson Coors in the United States, AXE in Brazil and KFC in Madrid.

Visual identity draws on Madrid streets

At the centre of the campaign is a two-minute, 20-second film presenting Lola's creative approach and international ambitions. The film positions the agency as a collaborative network focused on developing ideas with long-term impact.

Lola's visual identity, used across its website and social channels, follows a creative direction called Las Calles. Inspired by Madrid's hand-painted azulejo street signs, the design references the agency's connection to the city's creative culture while bringing together contributions from its offices, DxD and David Carson.

The campaign is now live across Lola's and David Carson's owned channels, including digital platforms and physical installations.

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