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Stop-motion world brings Dr. Oetker to holiday bakers
The work aims to capture the warmth, nostalgia and playful spirit that define holiday baking, positioning the brand at the heart of seasonal kitchen moments.
Star-led film exposes harsh reality of childhood poverty at Christmas
The story highlights the difficult circumstances facing children growing up in poverty during the Christmas period and invites the public to support the charity’s seasonal appeal.
UNICEF turns classroom into a greenhouse to show heat’s toll on learning
The Unlikely Greenhouse transforms a life-size classroom into a sweltering 38-degree environment, reflecting the temperatures many students endure during heat waves in tropical and low-income regions.
Harman Kardon leans into light and sound storytelling in new campaign
A 60-second hero film anchors the wider platform, using a cinematic narrative to illustrate how music can be experienced beyond audio alone.
Storyworth campaign explores family bonds
The campaign has launched across broadcast and digital channels in thirty- and fifteen-second formats.
Aid, not gifts, at heart of Save the Children festive campaign
The work highlights the contrast between consumer-driven holiday deliveries and the essential aid required by millions of children worldwide.
The UPS Store spot encourages Gen Z to embrace human holiday gestures
Directed by filmmaker Gia Coppola, the work targets Gen Z audiences and invites them to rediscover the meaning of giving in a digital-first world.
Specsavers pokes fun at end-of-year rush with humorous ad
Developed with TBWA\Melbourne, the work leans into the brand’s familiar humour to stand out during the seasonal advertising rush.
Intuit Quickbooks campaign highlights AI–human partnership
The campaign, Outdo It with Intuit, positions the platform as a tool that enhances both human intelligence and AI capability to give users time back for better financial decision-making.
SKYN campaign highlights emotional connection in couples
SKYN has launched its Christmas campaign Soft Pulse, created by UltraSuperNew, exploring the soft intimacy that connects couples by testing whether partners can synchronise their heart rates without knowing they are in the same room.
Subaru spotlights charity partners in Share the Love campaign
The automaker aims to raise more than 30 million dollars this season, pushing its cumulative contributions beyond 350 million dollars by the campaign’s close.
Uber and Mother tell reflective festive story
Set in the suburbs, where reliable transport can be essential, the story presents an airport ride as the catalyst for thinking about family ties and the ways loved ones show up for one another at this time of year.
Ad Council and NHTSA confront myths about driving high
The PSAs, titled Tell That to Them and created pro bono by Standard Practice with production by Spark & Riot, use direct storytelling to counter the belief that marijuana enhances focus or driving ability.
Erste Group’s holiday campaign shines a spotlight on compassion
The agency places compassion and self-belief at the heart of the story while reinforcing Erste Group’s broader brand platform.
Plymouth Rock taps regional quirks to rebuild insurance trust
The insurance provider positions relatability as a competitive advantage at a time when many customers feel disconnected from national carriers
Ad Council rallies sports stars to champion mental health
The Ad Council has broadened its Love Your Mind mental health campaign through a nationwide initiative that uses the influence of professional sports to encourage people to prioritise their mental wellbeing.
AI-led campaign turns London screens into call for child safety
The Brave Movement, part of Together for Girls, has staged a striking takeover of London’s Outernet to spotlight the urgent need for global investment in ending violence against children, ahead of this weekend’s G20 summit in South Africa.
Casey’s teams with Pepsi for flavour pairing push
The collaboration features an advertising spot built around a determined Pepsi Chaser tasked with ensuring no Casey’s slice is enjoyed without Pepsi.
BARK lets dogs direct holiday ad, embraces ‘merry chaos’
After years of crafting narratives about canine life, BARK allowed Mia to shape the production with her own interpretation of holiday mayhem.
Vodafone revisits four decades of Christmas connections
The film, created by Leo UK, revisits four decades of Christmas moments shaped by evolving mobile technology.
American Family insurance expands storytelling with film series
The platform Insure carefully. Dream fearlessly. has supported the brand’s relationship with customers for years, and the series builds on that foundation with a focus on multigenerational impact.
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