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Creative tech startup Artlist launches 100K Fund to support video creators

15-09-2023 | 11:59:00
Artlist, a creative technology company used by digital creators and major brands worldwide, has launched the 'Artlist 100K Fund', a unique one-time grant offered to creators to bring their out-of-this-world creative idea to life.

More than half of retail media networks advertisers are reallocating budgets to RMNs, study

15-09-2023 | 08:26:27
The study surveyed 200 RMN ad buyers at brands and agencies, as well as conducted over 30 interviews with senior decision-makers at retailers, brands, agencies, and intermediaries.

Global visual effects market to grow by $ 8.9 billion from 2022 to 2027, report

15-09-2023 | 08:22:00
Increasing demand for high-quality content is notably driving the visual effects (VFX) market. However, factors such as Storage issues associated with VFX rendering may impede market growth.

Pink Shark PR launches Startup Press Accelerator program

14-09-2023 | 10:20:11
Pink Shark PR, the women-owned international public relations agency, announced the launch of the first of its kind Startup Press Accelerator program

Mythic Protocol raises $6.5m to build the world first collaborative entertainment

14-09-2023 | 10:17:00
Singapore-based Mythic Protocol, an entertainment company developing games, media and platforms, announced it has officially closed an oversubscribed $6.5 million seed round.

Mindshare announces new appointments

13-09-2023 | 10:39:42
Mindshare, the media services company that is part of WPP and which was recently named Cannes Lions Media Network of the Year for the second time in 4 years, has appointed Tom diSapia as its new Global Chief Strategy Officer.

GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers

12-09-2023 | 10:25:00
The guide identifies 10 areas across planning, buying and activation where advertisers can take action right now to reduce the direct carbon emissions of their advertising activity.

Integral Ad Science earns industry’s first MRC accreditation for CTV viewable impressions

12-09-2023 | 10:20:00
 Integral Ad Science, a global player in digital media quality, has announced it has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). 

DIRECTV Advertising partner with 605 to deliver data enabled media solutions

11-09-2023 | 08:45:00
DIRECTV Advertising, a pioneer in the converged addressable space, has announced a partnership with 605, a global player in television and cross-platform measurement, planning, analytics and attribution.

Dynata partners with Comcast Advertising to strengthen media measurement

08-09-2023 | 10:49:36
The joint solution provides a single-source, consented, panel-based TV measurement approach that improves marketers' decision-making around advertising performance, when comparing the relative strength of video assets' performance across all screens and devices.

Dutch telecom firm United Group appoints Alexandra Delvenakiotis as Group Vice President Corporate Affairs

07-09-2023 | 12:06:00
Alexandra succeeds Dragica Pilipović Chaffey in the role. Dragica has been an integral part of United Group's management team since 2008.

Entravision and Match Media Group partner across Africa

06-09-2023 | 10:05:49
Entravision a global advertising solutions, media and technology company, has announced that its African based digital business unit has become the exclusive sales partner in Africa of Match Media Group, the group that powers advertising for brands including Tinder, OkCupid and Match.

Nexstar Media and Fox Corporation renew multi-year affiliation agreement

06-09-2023 | 09:50:17
Nexstar Media Group, Inc. and Fox Corporation have announced that they have reached a comprehensive multi-year agreement renewing the FOX affiliations of 29 Nexstar-owned stations across the United States, including those in six of the country’s top twenty markets.

MAVTV names DRIVEN360 global agency of record for PR and brand communications

06-09-2023 | 09:47:25
DRIVEN360, an integrated communications and brand/entertainment marketing house has announced that it has been named global Agency of Record (AOR) by MAVTV.

Sky Media to join ITV’s video ad buying platform Planet V

05-09-2023 | 09:34:26
ITV and Sky have announced that Sky Media, Sky’s advertising sales arm, will join Planet V, ITV’s Broadcaster VOD advertising platform, for a trial period.

GroupM elevates Karin Ross to lead three DACH markets 

01-09-2023 | 08:30:00
As GroupM CEO DACH, Ross will provide strategic leadership to GroupM in the three countries and will also continue to manage operations in the important market in her role as GroupM CEO Germany. Andreas Vretscha, CEO GroupM Switzerland and Austria, will report to her.

ITV and Pact agree pivotal terms of trade deal for streaming era

01-09-2023 | 08:02:00
The new terms put audiences front and centre, ensuring they can view their favourite ITV shows whenever and wherever they want, whilst also ensuring that the UK’s independent producers continue to thrive.

The Dunk Collective and Sparkit Media announce $1 million creator partnership

31-08-2023 | 11:21:53
Sparkit has built groundbreaking digital media technology designed to revolutionize the way athlete creators generate revenue while providing sponsors with unparalleled reach, clicks, and conversions.

Cineverse launches the Maverick black cinema VOD channel

31-08-2023 | 11:17:54
The deal is a direct reflection of Cineverse's mission to be a curated streaming home for independent film and filmmakers.

GroupM partners with SeenThis to reduce carbon emissions from digital advertising

30-08-2023 | 09:30:00
The collaboration will enable GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions from creative delivery while improving the performance of display advertising campaigns.

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