OverActive Media and Bell Canada extend founding partnership to solidify esports presence

OverActive Media (OverActive), a global esports, digital media, and entertainment company, has announced a two-year extension of its foundational partnership with Bell Canada (Bell). The renewal secures Bell's position as the exclusive telecommunications sponsor for OverActive Media in Canada through September 30, 2027, continuing a collaboration that began at the company's inception.

As a Founding Partner, Bell will maintain comprehensive brand visibility across OverActive’s Canadian teams, platforms, and fan engagement activities, leveraging the telecommunications giant's industry-leading technology to enhance the esports experience.

Under the terms of the renewed agreement, Bell will: Retain Exclusive Category Rights as OverActive's telecommunications partner within Canada; Maintain Founding Partner Status across all Canadian OverActive teams, platforms, and major events; Secure Naming Rights to the state-of-the-art player training facility at OverActive's Toronto headquarters, now known as the Bell Fibe Zone; and Integrate Bell products and services directly into OverActive's Canadian facilities, content production, and fan experiences, leveraging Bell's fiber Internet and 5G wireless networks.

OverActive Media will continue to rely on Bell's technological infrastructure to sharpen competitive performance, boost content production quality, and expand fan engagement nationwide.

Adam Adamou, CEO, OverActive Media: "Bell has been with us since day one, and this extension reflects the strength of our partnership in Canada. Their support and technology have helped us elevate our competitive and content capabilities while expanding the reach of our fan experiences nationwide. This renewal allows us to keep growing our Canadian operations while advancing our broader global strategy."

David Kennedy, VP, Marketing Communications, Bell Canada: "Bell is proud to be a Founding Partner of OverActive Media and continue our support for the incredible competitive and creative work happening in Canadian esports. Our partnership reflects Bell's focus on providing the best fibre Internet and 5G wireless networks to Canadians, while offering the most exciting entertainment experiences. We look forward to creating even more ways for fans to engage with Toronto KOI and the broader OverActive community."

The long-term commitment solidifies the strategic alignment between the two organizations, ensuring that technological excellence remains at the core of OverActive’s operations and fan offerings across Canada.

www.overactivemedia.com
www.bell.ca

Follow Marketing Report on LinkedIn