Paramount and UFC expand partnership to Latin America and Australia
Paramount, a Skydance Corporation, and UFC, the world's premier mixed martial arts organization, announced a seven-year, multi-territory expansion of their partnership, securing UFC media rights for Paramount+ across Latin America and Australia starting in 2026.
This agreement expands upon the landmark seven-year media rights partnership announced this past August in which Paramount+ becomes the premier destination for UFC fans as the exclusive home of all UFC events in the U.S. starting in 2026.
Dana White, President and CEO, UFC: "The partnership with Paramount has already been incredible and it just keeps getting bigger and better. They are now taking on new territories like Latin America and Australia and this thing is just going to continue to grow. It just shows you how aggressive they are with this business, and I love it. I can't wait to continue working together and building the next generation of talent all over the world."
Cindy Holland, Chair of Direct-To-Consumer, Paramount: "Delivering premium UFC programming to audiences on a global scale remains a top priority for Paramount. We are thrilled to expand upon the historic offering of UFC content for Paramount+ subscribers across all plans to more passionate and engaged fans around the world."
UFC fans across Latin America, including Brazil, will have unprecedented access to every moment of the action, with all 13 marquee numbered events and 30 UFC Fight Nights televised live, at no additional cost to Paramount+ subscribers. This expansion positions Paramount+ as the premier destination for UFC fans in the region and significantly increases the value proposition for subscribers by bringing together the sport's most anticipated events in one place. Today, Paramount+ has further solidified its position as a leading platform for world-class sports and entertainment in Latin America.
Paramount+ Australia is also stepping into the Octagon®. As part of its expanded sports offering, the fastest-growing major streaming service in the country is bringing fans a great lineup of UFC content - including all 30 UFC Fight Nights, as well as the prelims for all marquee UFC numbered events. This strategic move brings two powerhouse live sports programs under one roof and supercharges the sports' experience across Paramount+ in the region.
This expanded partnership underscores the commitment of Paramount+ to broaden its diverse offering of high-quality TV series, blockbuster movies, most-watched reality, and favorite kids' content to global audiences through one of the world's most dynamic and influential sports franchises.
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