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AI platform for video creation Artlist has taken its first step onto the Big Game advertising stage with a commercial designed to demonstrate how AI can reshape video production timelines and workflows.

Dentsu Creative Amsterdam is directly looking for AI Art & Video Director - Full-time · Amsterdam

Publicis Groupe has outlined the next phase of its Working With Cancer initiative, linking recent clinical research to practical tools aimed at helping employers support employees living with cancer.

PubMatic has introduced AI Insights, a set of AI-powered capabilities aimed at helping publishers better understand demand dynamics and make faster decisions to improve revenue performance.

The company reported quarter four organic growth of 5.9%, driving solid performance across all regions.

In just a few years, AI has gone from a behind-the-scenes tool to a transformative force reshaping how consumers shop and how businesses sell online.

The UK is the first market to deploy the capability, marking the start of a wider rollout.

The paper addresses the growing use of AI across the profession, from research and insight to content creation, media monitoring and campaign evaluation.

Connected TV is entering a phase of accelerated investment as marketer confidence in the channel continues to grow, according to research from EMARKETER conducted in partnership with Olyzon.

Taboola, a global advertising platform, collaborated on the research by analyzing hundreds of thousands of live ads.

Two recent major global reports from Havas Media Network and dentsu point to a defining shift in how media is planned, deployed and measured as brands get into 2026.

The findings show that 87 percent of respondents expect revenue growth in 2026, while 73 percent anticipate an increase in marketing budgets.

The release targets one of the most time-intensive stages of campaign development, as agencies and media sellers face growing pressure to deliver structured, defensible proposals under tight deadlines.

Marketing in Africa is no longer shaped by incremental adjustment. It is being redesigned around how brands are discovered, trusted, and chosen.

The study highlights growing confidence among CMOs, alongside a shift in how media, artificial intelligence and entertainment partnerships are being used to drive business performance at scale.

The report draws on interviews with leading brands, platforms, and publishers, and insights from Havas’ own leadership team.

Comcast Advertising has released its annual Comcast Advertising Report, providing data, analysis and actionable insights on trends affecting TV advertising, including a new focus on AI in advertising based on input from senior agency and brand professionals.

Billboards now staring back at the city's residents with perfect smiles and flawless skin are getting less and less human.

The move is designed to deliver cinematic-quality storytelling, high-velocity content, and innovative solutions powered by generative AI, virtual production, and integrated media strategies.

The initiative expands the network’s efforts to support early-stage concepts with the potential to develop into independent businesses.

The index combines survey insights from 238 senior marketing leaders across five global regions with performance data from over 3,200 apps totaling more than 200 billion downloads.