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Sam Rihani joins Kantar from wellness start-up Hale, where he served as Interim CEO and prepared the business for expansion, focusing on efficiency, reorganization and scaling.

The data underscores a clear lesson for marketers: emotionally resonant storytelling, consistent brand execution, and relatable characters remain the winning formula for connecting with consumers in high-profile global events.

The initiative positions Serviceplan Group as the first of the world’s largest agency networks to implement AI enterprise-wide for creative workflows.

The framework aims to guide global brands in assessing platform capabilities and understanding how AI is reshaping the advertising ecosystem.

Lenovo has partnered with cultural innovation agency Sounds Fun to launch the Make Space Network, a digital platform designed to connect creatives through AI-enabled collaboration.

StackAdapt has entered a strategic partnership with Experian to strengthen its data capabilities in the UK, enabling marketers to activate first-party data with enhanced identity resolution and audience insights.

Unilever and Google Cloud have signed a five-year partnership to accelerate the consumer goods group’s business transformation through advanced AI, data and marketing technologies.

Brands are facing pressure to dial back sustainability messaging. Kantar’s new data suggests that would be precisely the wrong move.

Under the agreement, Gracenote’s curated metadata will support accurate and up-to-date entertainment information across Google’s consumer products and AI-driven experiences.

The company also formed a strategic partnership with Publicis Groupe Middle East to support AI-driven advertising and creative production across the MENA region.

Effective immediately, Rachel Frey reports to Chair and CEO Julie Sweet and joins the Global Management Committee.

As the role of strategic planning evolves in an AI-driven world, Eva Chapiteau explores what truly sets strategists apart: the human ability to create meaning.

The pilot aims to gather early feedback from both advertisers and users to inform ad development and ensure value creation.

According to System1, consumers’ highest-rated ads favoured warmth, familiarity and feeling over technology-led messaging.

Everything becomes political — brands and marketing included, with the United States leading the way.

Unilever continues to strengthen its position as the global leader in deodorants, using advanced science, AI and consumer insight to drive growth across its Personal Care portfolio, which includes Rexona, Axe, Dove and Dove Men+Care.

The Jeep brand has unveiled a new online commercial for the 2026 Jeep Cherokee hybrid as the midsize SUV becomes available at dealerships across the U.S.

Marketers view the Super Bowl as more than a sports broadcast; it’s the single largest spotlight in U.S. media, reaching over 120 million viewers in one night.

The AI-native module integrates media, creative, production, and experience workflows to deliver channel-first, outcome-driven content while balancing human oversight with cutting-edge technology.

AI platform for video creation Artlist has taken its first step onto the Big Game advertising stage with a commercial designed to demonstrate how AI can reshape video production timelines and workflows.

Dentsu Creative Amsterdam is directly looking for AI Art & Video Director - Full-time · Amsterdam