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PubMatic and partners streamline CTV performance
The collaboration brings together AI-driven infrastructure, direct access to premium supply and unified measurement to help smaller agencies operate with greater speed and scale.
Revenue, budgets and hiring set to climb for UK marketers in 2026
These findings come from the 2026 Marketing Landscape report by performance marketing agency Impression, based on a survey of more than 1,000 marketing professionals across 19 sectors and a wide range of company sizes.
Semify acquires Dragon Metrics to expand global AI reporting
Dragon Metrics, founded in Hong Kong in 2011 by Simon Lesser and Richard Mabey, has become a key platform for companies operating beyond Google-dominant markets.
Trainline campaign promises control in a world of constant disruption
The work showcases a suite of AI and data-driven tools designed to guide travellers through every stage of a rail journey, including periods of disruption, as the UK enters a period of expected rail delays.
AI opportunity rises, but media quality still rules in 2026, report
The findings indicate that while AI offers clear potential for speed, scale, and personalisation, brands remain focused on maintaining media quality and ensuring advertising environments support performance.
[Column] Sander van Maarschalkerweerd: Replacing advertising music with AI?
It is becoming easier every day to make music. The tools are getting smarter, faster and more accessible to everyone. Music output is being democratised at incredible speed.
Global ad spend to exceed $1 trillion in 2026, report
dentsu’s latest Global Ad Spend Forecasts suggest the industry is entering what it calls the Algorithmic Era, a period in which algorithms exert growing influence on how people discover, evaluate and engage with brands.
Havas acquires Unnest to boost data and AI expertise
The move strengthens Havas Media Network’s global data, technology, and analytics arm, CSA, and supports the group’s Converged.AI strategy aimed at helping brands manage transformation challenges.
Intuit Quickbooks campaign highlights AI–human partnership
The campaign, Outdo It with Intuit, positions the platform as a tool that enhances both human intelligence and AI capability to give users time back for better financial decision-making.
[Bob Koigi] Marketing Week: AI moves from hype to hard decisions for CMOs
The research signals a shift in the C-suite’s remit: CMOs are moving from brand stewardship to transformation leadership as AI becomes integral to both strategy and organizational change.
Compliant launches Agentic AI Suite for media governance
The company positions its technology as a governance layer for organisations adopting generative AI in media buying.
Pharma marketers flag high risks in AI compliance tools
Sixty-five percent of respondents said they do not trust AI for these high-stakes tasks, citing risks such as hallucinations, poor traceability and limited transparency.
WPP opens London campus at One Southwark Bridge
The site becomes a central hub for teams developing the company’s AI platform for marketing and marks a major commitment to UK-based creative and technological talent.
CMOs rethink leadership as AI reshapes brand-building
The research, produced by Serviceplan Group in partnership with the University of St. Gallen and Heidrick & Struggles, outlines how AI is accelerating a fundamental shift in the role and requirements of marketing leaders.
Coca-Cola Foundation backs worldwide push to curb water loss
A significant share of the world’s drinking water never reaches consumers due to failing infrastructure, and efforts backed by The Coca-Cola Foundation aim to address the issue through technology, funding and community-based repair programmes.
Stagwell launches Singapore hub to drive AI growth in APAC
The headquarters, opening in the first quarter of 2026, reflects the network’s focus on responsible growth and its commitment to Singapore as a strategic base for regional expansion.
[Column] Michel van Velde: AI search is a sloppy journalist
AI driven search engines are transforming the information landscape faster than many organizations realize. Where we relied on Google for years, millions of people now turn to models such as ChatGPT and Google AI for direct answers.
Hearst, USLege unveil AI-powered legislative intelligence tool
The product brings together Capitol Confidential’s political journalism with USLege’s real-time policy tracking technology, offering a unified tool for monitoring and interpreting state and local government activity.
[Marketing Week] Bob Koigi: The new pillars shaping global gaming
Globant’s latest Game On Report argues that the future of play will be defined by three intertwined pillars: infrastructure, intelligence, and trust.
AI-led campaign turns London screens into call for child safety
The Brave Movement, part of Together for Girls, has staged a striking takeover of London’s Outernet to spotlight the urgent need for global investment in ending violence against children, ahead of this weekend’s G20 summit in South Africa.
Adobe to acquire Semrush in $1.9 billion deal
The deal positions Semrush’s brand visibility and optimization capabilities at the centre of Adobe’s efforts to support marketers navigating shifting discovery behaviours in an AI-driven landscape.
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