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Hivestack partners with Grupo Expansión for programmatic DOOH in Mexico

18-10-2023 | 15:36:52
As part of this announcement, Grupo Expansión’s impressive network of DOOH screens in multiple environments such as Roadside, Airports and Shopping Malls will be integrated into the Hivestack SSP.

Teads launches AI-powered solutions to help advertisers and publishers achieve full-funnel success

18-10-2023 | 15:33:16
Teads' new offerings will help its partners achieve full-funnel success, further fortifying its global position as an omnichannel platform that embraces premium environments, data-driven messaging, evidence-based creative, and incrementality.

Truecaller increases ambitions in targeted growth markets with new appointments

18-10-2023 | 10:45:00
Truecaller, a global communications platform, has appointed Country Managers in targeted growth markets Nigeria and Colombia.

Triton Digital announces YouTube integration with podcast metrics

17-10-2023 | 14:10:00
Triton Digital, the global technology and services player to the digital audio, podcast, and broadcast radio industries, has announced its data integration with YouTube.

Post Script Media announces expansion and rebrand to Latitude Media

17-10-2023 | 12:07:30
Post Script Media, a business-to-business (B2B) media and market intelligence firm, has announced its expansion of services and rebrand to Latitude Media.

Mediahuis combines Dutch radio operations into a new organization

13-10-2023 | 13:46:44
Mediahuis is bringing together all its radio operations in the Netherlands into a new organization called Mediahuis Radio.

Integral Ad Science partners with Instacart to launch transparency in Instacart ads

13-10-2023 | 13:39:08
IAS’s viewability and invalid traffic (IVT) measurement will be available on Instacart Ads, which partners with more than 5,500 brands.

DoubleVerify enters partnership with Instacart to authenticate Instacart Ads

13-10-2023 | 13:32:42
The partnership will leverage DV’s technology and data to verify that Instacart video and display ads are viewable by a human being and are safe from Fraud/Invalid Traffic.

Dentsu and VideoAmp launch activation guaranteeing advanced audience buys across seven US media publishers

13-10-2023 | 13:25:25
This new activation is already being utilized with clients further helping advertisers to drive better outcomes and higher return on ad spend.

Sabio enters deal with Mediahub to provide advertisers with increased access to multicultural audiences

12-10-2023 | 15:10:38
The relationship reinforces Mediahub's commitment and support of minority-owned media and a focus on diverse audience insights, leveraging Sabio's unique data sets so their clients can effectively reach growing US multicultural audiences.

Sony launches Sony Innovation Fund Africa

12-10-2023 | 12:05:00
Sony Group Corporation (Sony), has established "Sony Innovation Fund: Africa" to support the growth of the entertainment businesses in Africa.

[Marketing Week] Bob Koigi: Brands set sights on expanded customer base with innovative ad campaigns

11-10-2023 | 10:07:00
As competition to reach a targeted and increasingly urbane customer base reaches new heights, brands are increasing their ad spend by investing in new and innovative campaigns.

Global ad company Entravision enters into a global partnership with Pinterest

10-10-2023 | 15:07:54
Entravision, a global advertising solutions, media and technology company serving clients across more than 40 countries, has entered into an international sales partnership with Pinterest, the visual inspiration platform.

Kantar Media expands broadcast TV audience measurement in Romania until 2027

10-10-2023 | 15:04:00
Kantar Media, a world player in audience measurement, has signed an agreement with ARMA, the Romanian industry body for TV measurement, that will see the continued provision of broadcast TV ratings to the market.

Pinterest and Entravision enter global sales partnership deal

09-10-2023 | 12:21:00
Entravision, a global advertising solutions, media and technology company serving clients across more than 40 countries, has entered into an international sales partnership with Pinterest, the visual inspiration platform.

IAS expands first-to-market retail media measurement to Criteo’s commerce media platform

09-10-2023 | 11:15:00
Integral Ad Science, a global media measurement and optimization platform, has announced a new partnership with Criteo, the commerce media company, to enable a first-to-market product for measuring onsite quality metrics for retail media.

Generative AI, race to monetization among media trends that will shape 2024, report

05-10-2023 | 13:56:14
Created by gathering insights from its specialists within Carat, dentsu X and iProspect globally, the new dentsu report highlights ten key catalysts of change within the media industry which are most likely to set the pace of progress for brands around the world.

Hearst Magazines names Lucy Kaylin Editorial Director

04-10-2023 | 14:14:45
Kaylin’s appointment comes as Chief Content Officer Kate Lewis has decided to step down from her role after nearly 10 years with the company.

Kantar Media unveils Campaign Audience Validation in Chile

04-10-2023 | 14:09:17
Kantar Media, a world player in audience measurement, has announced that Campaign Audience Validation™ is now available in Chile, making it the fourth Latin American market to introduce the product.

Sony LIV expands global presence, announces foray in Africa and the Caribbean region

04-10-2023 | 09:47:00
Sony LIV, India's premium video-on-demand (VOD) service, has announced its strategic expansion into select countries in Africa and the Caribbean region.

Arabsat unveils cutting-edge Contribution Platform to facilitate seamless content distribution

03-10-2023 | 13:39:51
Arab Satellite Communications Organization (Arabsat), the foremost satellite services provider in the Arab world and a global player in satellite operations, has unveiled its innovative 'Contribution Platform,' a one-stop-solution that enables seamless content dissemination for TV channels and bouquet aggregators.

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