Eurobest honours creative excellence across Europe
The Eurobest Awards has announced the winners of its 2025 competition, recognising work that shaped the region’s creative landscape alongside the emerging talent highlighted in the Young Creatives Competition. This year’s results include several historic achievements across multiple markets.
Greece earned its first Grand Prix with The Wedding Rice for Wikifarmer, created by McCann Athens, in the Creative Commerce category. Bosnia and Herzegovina also secured their first Eurobest honours, taking Bronze in both PR and Glass for It’s Time to Stop! for Bingo, by Via Media Sarajevo.
Jury insights and regional milestones
Till Diestel, Jury President, Chief Creative Officer, Serviceplan, Germany: "This was a project so well crafted. An idea that really sparked within the Jury room for creating a solution to a centuries old problem. There was invention, a product, a complete eco-system and supply chain. But more so the sustainable aspect of the project resonated. Not wasting food, rather using the non-usable rice for the occasion of throwing it at weddings. A trend the Jury saw throughout. Creating/changing products to solve problems. Brilliant."
Simon Cook, CEO, LIONS: "Eurobest continues to set the benchmark for creative excellence across Europe. This year's winners not only showcase bold ideas and flawless execution but also reflect the cultural insight and innovation that drive real impact for brands and society. From historic first-time wins to work that challenges conventions, Eurobest celebrates creativity that moves the industry forward. Partnering this with the Young Creatives Competition highlights our commitment to nurturing emerging talent and ensuring the future of creativity remains as vibrant and diverse as the work we honour today. Congratulations to all the very deserving winners."
Grand Prix winners across categories
Audio and Radio:
Burger to King, for Burger King, by Happiness, an FCB Alliance, Brussels, Belgium
Brand Experience and Activation:
AXA - Three Words, for AXA, by Publicis Conseil, Paris, France
Creative B2B:
The Faroe Islands Space Program, for SKF, by NORD DDB, Stockholm, Sweden
Creative Business Transformation:
AXA - Three Words, for AXA, by Publicis Conseil, Paris, France
Creative Commerce:
The Wedding Rice, for Wikifarmer, by McCann Athens, Greece
Creative Data:
The 4th Judge, for The Ring, by BigTime Creative Shop, Riyadh, Saudi Arabia
Creative Effectiveness:
Pass It On - Use Your Vote - European Elections 2024, for the European Parliament, by European Parliament, Directorate-General for Communication, Brussels / &Co, Copenhagen, Belgium / Denmark
Creative Strategy:
Get Comfortable, for Kimberly-Clark, by FCB London, United Kingdom
Design:
It has to be Heinz, for Heinz, by Wieden+Kennedy, London, United Kingdom
Craft and storytelling recognised
Digital Craft:
Daisy vs Scammers, for O2, by VCCP, London / Girl&Bear, London / faith, London / Bernadette, London, United Kingdom
Direct:
AXA - Three Words, for AXA, by Publicis Conseil, Paris, France
Entertainment:
Burger to King, for Burger King, by Happiness, an FCB Alliance, Brussels, Belgium
Film:
The Final Copy of Ilon Specht, for L’Oréal Paris, by McCann, Paris, France
Film Craft:
The Final Copy of Ilon Specht, for L’Oréal Paris, by McCann, Paris, France
Glass – The Award for Change:
AXA - Three Words, for AXA, by Publicis Conseil, Paris, France
Healthcare:
Breastmilk Money, for Herconomy, by Serviceplan Germany, Munich, Germany
Industry Craft:
Made to Share, for Cadbury, by VCCP, London, United Kingdom
Innovation, integrated campaigns and media excellence
Innovation:
Creamotherapy, for My Doctor's Recipe, by Havas Lynx, Manchester / My Doctor's Recipe, Dornoch, United Kingdom
Integrated:
Price Packs, for PENNY, by Serviceplan Germany, Munich, Germany
Media:
The Sleeping Spoils, for IKEA, by Buzzman, Paris, France
Outdoor:
See Them for Real, for Musée de l’Armée, by Buzzman, Paris, France
PR:
AXA - Three Words, for AXA, by Publicis Conseil, Paris, France
Print and Publishing:
Behind the Logo, for Pressbyrån, by NoA Åkestam Holst, Stockholm, Sweden
Social and Creator:
Burger to King, for Burger King, by Happiness, an FCB Alliance, Brussels, Belgium
Special Awards highlight networks and agencies
Network of the Year:
Leo
McCann Worldgroup
FCB
Media Network of the Year:
Wavemaker
Havas Media Network
OMD Worldwide
Agency of the Year:
Publicis Conseil, Paris, France
Happiness, an FCB Alliance, Brussels, Belgium
Serviceplan Germany, Munich, Germany
Independent Agency of the Year:
Serviceplan Germany, Munich, Germany
TRY, Oslo, Norway
Wieden+Kennedy, London, United Kingdom
Eurobest Golden Palm:
Bacon, Norway
Pocko, United Kingdom
Girl&Bear, United Kingdom
National agency honours
Belgium: Happiness, an FCB Alliance, Brussels
Denmark: &Co, Copenhagen
France: Publicis Conseil, Paris
Germany: Serviceplan Germany, Munich
Italy: LePub, Milan
The Netherlands: GUT, Amsterdam
Norway: TRY, Oslo
Spain: Lola MullenLowe, Madrid
Sweden: NORD DDB, Stockholm
United Kingdom: VCCP, London
Young Creatives Competition winners
Participants were challenged to create a discreet way for children affected by violence to seek help from L’Enfant Bleu without being seen or heard. The task focused on empowering children aged ten to seventeen to reach out safely while positioning the association as an invisible ally.
Gold:
Maxime Auber, Copywriter and Bruce Loiseleur, Art Director, Le Quatre, France
The Blue Page
Silver:
Charlotte Largenton, Copywriter and Melvin Zinck, Art Director, Le Quatre, France
Emote for help
Bronze:
Emy Veljkovic, Art Director and Zoé Lucas, Art Director, Saatchi and Saatchi, France
*The blueheal signal
The Eurobest Creativity Report, which will feature official rankings and insights from across the Awards, will be published on Thursday 11 December exclusively on The Work.
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