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According to Truecaller Ads, the solution is intended to reduce the number of steps consumers typically take between viewing an advertisement and completing a transaction.

The additions are designed to make campaign setup more accessible for businesses of different sizes while reducing the technical requirements associated with tracking and optimisation.

The initiative follows the company's FIFA partnership and forms part of a broader marketing strategy that uses artificial intelligence as a tool to support creative participation and audience engagement.

Digital agency Spekk has acquired advertising technology platform Pablo and appointed its founder, Nick Boyce, as Chief Technology & AI Officer, as the agency expands its investment in artificial intelligence and automation.