Talon Ireland names Eoin Carroll to lead programmatic

His appointment establishes dedicated leadership for a channel that is becoming increasingly important to advertisers and media owners.

Talon Ireland has appointed Eoin Carroll as Head of Programmatic, a move that reflects the agency’s focus on expanding programmatic Out of Home (PrOOH) capabilities in the Irish market. The appointment follows the launch of Talon’s Atlas platform and comes as demand for programmatic media solutions continues to grow.

Eoin Carroll takes on the role after more than nine years with Talon Ireland, where he has played a key role in developing the agency’s programmatic Out of Home offering. His appointment establishes dedicated leadership for a channel that is becoming increasingly important to advertisers and media owners.

Focus on programmatic growth

In his new position, Eoin Carroll will oversee the next stage of Talon Ireland’s programmatic strategy. A key part of that work will involve maximising the use of the agency’s technology and data tools, including Atlas and Atlas Insights.

The role will also involve working closely with agency partners to strengthen the integration of programmatic Out of Home within omnichannel campaigns, with audience intelligence applied more consistently across planning and activation.

Atlas rollout supports market development

Andrew Sinclair, Managing Director, Talon Ireland: "Eoin’s new appointment is a major step forward in our mission to unlock the full potential of programmatic OOH. As the market continues to evolve, having dedicated leadership in this space is critical. Eoin brings nine years of expertise and is ideally positioned to help us continue to grow this area for our clients"

Eoin Carroll, Head of Programmatic, Talon Ireland: "Programmatic OOH is becoming an increasingly important part of how brands plan and activate campaigns. With ATLAS now live in Ireland, we’re in a strong position to bring together audience, planning and activation in a more connected way. I’m looking forward to working with our teams and partners to continue developing this space and delivering better outcomes for our clients"

www.talonooh.com

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