Global launches self-service ad platform

The platform gives advertisers access to Global's audio and outdoor media inventory

Global has launched AdPower, a self-service advertising platform that allows businesses to plan, create, book and measure audio and outdoor advertising campaigns directly through a single online interface.

The platform gives advertisers access to Global's audio and outdoor media inventory, enabling campaigns to run across radio, digital audio and outdoor advertising networks without requiring traditional booking processes.

Platform targets businesses of all sizes

Available through adpower.com, the platform is designed to simplify access to advertising across Global's media brands and networks. Users can upload their own creative assets or use integrated AI-powered tools to produce radio and outdoor advertising materials.

Campaigns can be activated across Global's FM, DAB and DAX audio platforms, as well as its outdoor network, with some campaigns able to launch the following day. Advertisers can also monitor campaign delivery and performance through real-time reporting dashboards.

The launch is aimed at businesses that are familiar with digital self-service advertising platforms but may have limited experience with radio, audio or outdoor advertising.

Expanding access to premium media channels

Global said the platform is intended to make premium media channels more accessible by reducing the complexity associated with campaign planning and booking.

Miranda Mathews, Director, AdPower: "Until now, premium mass-reach media has often felt too slow, too complex or too confusing for many digitally native businesses. Today, AdPower changes that. It gives advertisers a simple, fast and direct way to access the scale and impact of outdoor and audio advertising. From booking a radio ad on Heart to a billboard on the Underground, huge reach is now just a few clicks away."

The platform provides access to advertising opportunities across Global's radio brands, including Heart and Capital, alongside its outdoor advertising network covering city centres and transport locations across the UK.

Strategic move for Global

The launch follows a period of testing with selected businesses ahead of its public release.

Ashley Tabor-King, Founder & Executive President of Global: "AdPower is a major step for mainstream media. Never before has it truly been possible to book mainstream premium media campaigns on radio across FM, DAB and DAX, as well as our outdoor network, online, yourself, in minutes, enabling businesses right across the UK who may never have engaged with traditional media before, to do so quickly and easily. It's a super smart, fast and frictionless experience. AdPower has been years in the making to make it super simple to use, and I'm incredibly proud of the teams at Global who have quietly built and tested this pioneering self-service platform that launches today."

Among the companies that participated in the pilot programme was PerfectTed, a UK matcha tea brand.

Marisa Poser, Co-founder of PerfectTed: "I think this platform is incredible because you can book media as easily as you can book an Uber. It's just reducing the barriers to usage for brands like us which is so appreciated and well overdue."

Opening media inventory to new advertisers

Global said AdPower forms part of its strategy to broaden access to its media portfolio, including Heart, Capital, LBC and its nationwide outdoor advertising network.

The company expects the platform to attract a wider range of advertisers seeking direct access to large-scale media channels through a self-service model.

www.global.com

www.adpower.com

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