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The 45th annual Loerie Awards, The Loeries, wrapped up Creative Week with a flourish, as it awarded the best of the best in Africa and the Middle East region.

Backed by over 15 years of AI-driven prediction technology, Onyx is designed to drive stronger brand impact from in-article video and high-impact display ads by optimizing for user attention.

Kantar Media, a world player in audience measurement, has announced that Campaign Audience Validation™ is now available in Chile, making it the fourth Latin American market to introduce the product.

As the pre-eminent platform for creative freedom, Sony Corporation has announced its new "For The Music" brand platform and campaign for its premier audio products and services.

Yamaha Marine premieres a new marketing campaign designed to create content that brings together the boating community through a story-telling approach.

Fully committed to supporting its clients and the innovation economy,  Silicon Valley Bank, a division of First Citizens Bank, has launched a new nationwide advertising campaign.

The re-released versions of archival commercials pay tribute to music legends Madonna, Britney Spears, Tina Turner, Robert Palmer, and Ray Charles, each of whom has played a major role in shaping the brand's legacy as one of the first brands in advertising history to release music video spots.

By combining their respective strengths, DDB and Parley will tap the power of creativity, collaboration and eco-innovation to move people, culture and businesses and invent a better tomorrow.

Optimum Complete is a line of Optimum Internet + Optimum Mobile bundles that allow customers to save big with plans starting at just $45 per month.

The campaign is designed to define and differentiate watsonx as a force multiplier that can accelerate impact for global business leaders as they look to apply AI solutions in new and innovative ways.

Joe Public Cape Town recently helped launch Uber's latest campaign, Uber One, a brand-new membership programme that brings together the best of Uber and Uber Eats.

The video underscores the collaboration between Son Heung-min and Samsung and features scenes of Son utilizing the personalized multi-device experience that the SmartThings lifestyle has to offer.

As marketers look for innovative ways to position and push their brands to consumers, product placement is emerging as a strategic model that is giving value to marketers and winning over customers.

Omni-channel functional fitness company Pvolve has launched its first-ever global advertising campaign that reveals how the company's unique fitness method is redefining what strong means, looks and feels like.

Pinterest will leverage InMarket's award-winning Lift Conversion Index (LCI) measurement solution to help advertisers maximize the effectiveness of their advertising on the platform.

As the artificial intelligence wave sweeps across virtually all sectors, brands and industry players, including marketers, advertisers and communication professionals are positioning themselves to reap from this transformative technology.

DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the expansion of its performance solutions to include pre-bid attention optimization segments – enabling brands and agencies to maximize campaign performance at scale by identifying inventory characterized by high attention.

TP-Link, a global player in networking and smart home solutions and an innovation leader, announced a strategic partnership with Crowdcreate, a premier influencer marketing agency.

The move will see the brands (known as OMO, Persil, Surf Excel, Breeze, Rinso, Ala or Skip, depending on where you are in the world) become the official partner of Arsenal men’s and women’s teams.

When Hansa Pilsener approached the Joe Public Cape Town, the brief was to make older millennials love Hansa again, the team immediately saw the opportunity to make something standout.

Consumers are increasingly becoming conscious of how brands invest beyond commercial gains with studies showing that a brand’s diversity and inclusion efforts influence a bulk of customers’ purchase decisions.